Father’s Day campaigns: Brands redefine fatherhood and advocate for men’s well-being
Brands featured are ShareChat, Motilal Oswal Financial Services, AllThingsBaby, Edelweiss Mutual Fund, Policy Ensure and Redcliffe Labs. As Father’s Day approaches, brands have rolled out inspiring campaigns that go beyond mere gifting. These initiatives aim to redefine fatherhood, encourage bonding, and raise awareness about men’s health, reminding us to appreciate the superheroes in our lives.
ShareChat
ShareChat has launched a film titled “Kiski Hogi Jeet, AI ya Father?” that highlights the incomparable significance of fathers in our lives. While AI is popular for advice, the film urges everyone to remember that fathers surpass AI in every way as they offer practical guidance, emotional support, and attentive listening that no algorithm can replicate. The film also showcases the extraordinary value of fathers, their ability to find perfect solutions to any problem, and their lifetime of experience and wisdom.
Motilal Oswal Financial Services
Motilal Oswal Financial Services has launched #PapaDilSe campaign for Father’s Day, aiming to revolutionize how we celebrate the bond between fathers and children. It encourages an audio-first experience, taking participants on an immersive emotional journey. Motilal Oswal Financial Services seeks to make a lasting impact worldwide by delving into heartfelt stories and the love fathers bring to their children’s lives.
AllThingsBaby
AllThingsBaby has launched the #InItTWOgether digital campaign for Father’s Day. This campaign celebrates equal parenting and encourages new fathers to actively share the responsibilities of raising a baby. Through videos and static posts on Instagram, LinkedIn, and YouTube, AllThingsBaby showcases doting dads like Arjun Vaiyda and Varun Duggirala, emphasising the importance of equal parenting in fostering a healthy family dynamic and promoting gender equality.
Edelweiss Mutual Fund
Edelweiss Mutual Fund has released a digital film titled ‘Chhoti chhoti kishton ne, Seench liya aaj rishton ko’ to celebrate the Father’s Day . This digital film captures the essence of the special bond between a grandfather and his grandson and aims to convey a clear message about empowering fathers’ to lead a financially independent and purposeful retired life.
Policy Ensure
Policy Ensure, an insurance aggregator in India, has launched the #MyFatherFigure campaign, which goes beyond traditional celebrations and recognizes any individual who has played the role of a father figure.
Running from June 9-18, the campaign aims to honor the significant role of father figures and encourages people to share their special moments through pictures and videos. Policy Ensure sees a parallel between the love and protection provided by father figures and the concept of insurance.
The company has invited participants to share their stories using the hashtag ‘#MyFatherFigure’ and tag #PolicyEnsure, expressing gratitude and inspiring others to appreciate their own father figures.
Redcliffe Labs
Redcliffe Labs has introduced a thoughtful campaign called ‘My Daddy Is Strongest, But Daddy Needs Care Too’. This campaign aims to promote preventive healthcare for all men or fathers who are often too busy catering to their family needs but neglect their own health and well-being.
Redcliffe Labs stated that the primary goal of this initiative is to emphasize to youngsters that it is time for them to take on the responsibility of prioritizing their parents’ health above everything else.
