India’s 1st and fastest growing PHYGITAL insurance distribution network

Policy Ensure – India’s 1st and fastest growing PHYGITAL insurance distribution network.

Non-metro cities will have more options now with easy access

Indian is an ever ever land when it comes to opportunities, putting innovative practices and even to witness evolving preferences for products and services. Just that India has its own peculiar ways of adopting and accepting new business models and the related PHYGITAL insurance distribution structures.

What works in a developed country may not work in India in the same format.  It surely needs a local tweak with no compromise in quality and credibility of product/service provider.

The insurance business is no exception to the above. It becomes even more significant if the growth plans are really big to penetrate in the hinterlands that are full of business opportunities waiting for someone to crack the code of acceptance!

Times of India in its recent article stated: The unexploited insurance market of rural India, highlighted that at present, life insurance coverage in non metro/rural India is set at a mere 8-10% while less than 20% of the rural population has any form of health insurance. Also, 95% of Indian housing lacks any form of property coverage. India has extensive geographic and economic variations causing the low coverage rates prevail in the country. Additionally, several internal challenges still exist in the country, including distributional challenges like last-mile access, lack of sustainable products, transactional inconvenience, among others.

Policy Ensure, since its inception in 2017, was clear with its strategy to cover the ‘real bharat’ comprising of tier2-3 cities (not rural as of now) when it comes to selling insurance.  “The journey however was arduous while building that network” says Pankaj Vashistha, Co-Founder – Policy Ensure.

While we were clear it has to be made with the mindset of reach2each in terms of individuals and households with the seamless connect surpassing infrastructural constraints without losing on human to human (H2H) touch– adds Pankaj.

That’s where his more than three decades of experience (before setting up Policy Ensure) came handy while understanding and building the insurance distribution networks for Policy Ensure.

“The hybrid/blended approach will ensure reach2each. We added digital to physical insurance distribution network to compliment and cover the gap areas arise due to physical access constraints. And it worked!” – told to us by Rahul Mishra, Co-Founder, Policy Ensure

Rahul also comes with more than three decades of experience in business strategy, network building in insurance sector and few other industries.

“There is still so much to do as the markets are really big. Even 300-400% YoY can be easily achievable” shared Rahul

The PHYGITAL model to build insurance distribution network helped Rahul and Pankaj to crack that ‘code of acceptance’ to the full view business opportunities from tier-2-3 cities.

Customers in these cities not only got the never before access to the different insurance options and portfolios (otherwise restricted to only metros or very few growing cities) but also got the ease of getting them with less documentation hassles or physical presence constraints.

As expected, Policy Ensure set the bench mark with the phenomenal growth in less than 5 years covering 6000+ pincodes, covering in 700+ RTOs PAN India and more than 2 Lakhs happy customers under its belt since inception.

“For us the insurance is as good as a social security number while living in smaller cities. We feel secured. No government card can give us this kind of a real peace of mind especially in Covid times. Now the problem of limited options is also solved by Policy Ensure. They even completed the entire process digitally that we could never be able to do by our own. Our time got saved, got the right information and didn’t go thru any hassles”- shared by one their happy customers

Policy Ensure is now all set to witness the next level of growth in 2022 that may go with more than 100% rate on performance metrics reaching deeper into Bharat in their endeavor of making Bhavi Bharat with network of karmath micro insurance entrepreneurs across Bharat.

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No More Mis-Selling of Insurance in non-metro cities.

“It’s not just the insurance you have provided us with. It’s like a social security for us. Better than any government card. Their benefits don’t reach us. And until now it was difficult to trust the insurance companies or their agents for the fake commitments, they have made to us for years- just to sell the policy,” These are the words of one the happy customers of Policy Ensure from a smaller city.

Insurance mis-selling is not something new.  The government regulators like IRDAI are working towards curbing it however are not very successful because of geographical constraints and mis representation of information especially in tier 2-3 cities.

“Over the years, insurance is probably the one financial product that has been mis-sold the most. One reason is lack of involvement of the buyer and the other reason is false explanations by the agent.”—Outlook (January 2022)

Policy Ensure took an exhaustive look into this challenging area of concern for non-metro cities and customers to understand the different forms of mis-selling such as forging benefits, exaggerating benefits, misrepresentation of the policy, miscalculating benefits, bundling insurance policies, or false promises of bonus and additional benefits.

Eventually there is a financial loss as the premium paid gets wasted and the features or benefits are of no use to the customer. Sometimes policy sold is not best suited to their requirements, they stop paying for it and the premium paid in the past gets wasted.

It doesn’t stop here. Even the bigger loss is when the beneficiary in the customer’s family who was supposed to get these benefits or sum assured, is left with no support in the long run.

“Policy Ensure would stand out as first preference of the insurance customers if able to address this bigger issue of mis-selling along with relevant reach to every part of real India i.e Bharat” says Rahul M Mishra, Co-founder, Policy Ensure.

That’s where the blend of digital with physical distribution network was done by using PHYGITAL approach.

“This blend brings in the benefits of Insurance aggregator model with complete information availability about insurance products through digital assets and platforms with no ambiguity or mis-representation. At the same time, it added more value by putting a well-connected physical distribution network in place with technology enablement.  As we worked towards and envisioned for Policy Ensure to bring the necessary credibility to insurance sector” shared Pankaj Vashistha (PV), Co-Founder, Policy Ensure.

The PHYGITAL approach has enhanced the awareness among buyers in a very friendly way. Customers can get involved in the buying process. They can look at the complete information about different plans in a transparent manner as published. Then there is also a local hand holding available of Policy Ensure team so that the buyers can make the right selection by comparing plans, benefits, Advantages, features and quotes given by different insurers.

“In coming days chances are very high that customer will start seeing insurance as ‘insurance only’ rather treating it as some kind of an investment plan or to buy because of freebies upon purchase of insurance policy”- added PV

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India’s first and fastest growing PHYGITAL insurance distribution network

(Non-metro cities will also be insured now with no misleading information)

Press Release Policy Ensure:

31st March,2022

With the aim of making insurance easier for the non-metro cities, Policy Ensure was started in 2017 by seasoned professionals Rahul M Mishra and Pankaj Vashishtha. The founders bring in more than three decades of individual experience mostly in insurance domain with strong expertise of setting up successful distribution channels while working with big names (prior setting up Policy Ensure) like Reliance General Insurance, IFFCO Tokio and Bajaj Allianz General Insurance.

The idea of Policy Ensure sprang up to address the problem of misleading insurance selling in non-metro cities, due to the lack of awareness of its importance and non-availability of credible infrastructure.  To fuel its futuristic outlook of creating a vigorous and credible insurance environment, Policy Ensure has inaugurated its new office premises at Time Tower Sector 28, Gurugram, Haryana.

Through Policy Ensure, the founders have put forth righteous efforts to bridge the insurance gap by providing accessible infrastructure for non-metro cities via its PHYGITAL model, hereby promoting insurance for all sections of society. PHYGITAL is an interesting combination of physical presence on ground complimented with robust technology platform for convenience, transparency and efficiency.

“Our objective is to increase insurance penetration in the country by making insurance easily accessible to all at grassroot level, giving a much-needed real social security which otherwise is a challenge to get in tier 2-3 cities,” said Pankaj.

While Rahul added during the office launch- “Since its inception in 2017, Policy Ensure has taken insurance business to a very large untapped market beyond big cities with the agenda of scaling it up to the next level”. In his words “that’s the reach Policy Ensure has proudly made from India to Bharat”. Hereby going in lines with New India’s vision and mission for BHAVI BHARAT and enabling it with Digital India.

Treading the road to success with strong guiding principles of TRUST, TRANSPARENCY and EFFICIENCY, Policy Ensure has crossed a new milestone of 1 LAC+ customers in this short span and very soon shall be going for the funding in lines with its plan to scale the operations as the market is very big and even bigger insurance needs to be catered.

Some of the insurance partners of Policy Ensure are, HDFC ERGO,  TATA AIG, Go Digit, and many more. The insurance provided currently is motor insurance, health Insurance, accidental Insurance, home insurance, Covid-19 insurance and cattle insurance. Policy Ensure is licensed as Hudson Insurance Brokers Pvt Ltd by IRDAI.

For further queries contact:

Policy Ensure,

Hudson Insurance Brokers Pvt Ltd

207, 2nd Floor, Time Tower, Sector 28, Gurugram, Haryana – 122001

Mobile: +916283062011

Email: helpdeskpos@hudsonbroker.in

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Fintech, Edtech etc are cluttered or done, investors are now looking at InsurTech as redefined by companies like Policy Ensure

Fintech, Edtech etc are cluttered or done, investors are now looking at InsurTech as redefined by companies like Policy Ensure

As per google search- Insurtech refers to technological innovations that are created and implemented to improve the efficiency of the insurance industry. Insurtech powers the creation, distribution, and administration of the insurance business.

An Insurtech ecosystem is made up of an integrated and well-orchestrated set of services and technologies to provide consumers with prevention, assistance and emergency services, remedy and monitoring and insurance.

“The global insurtech market size is expected to reach USD 152.43 billion by 2030, registering a CAGR of 51.7% from 2022 to 2030. Shift towards cloud computing.”—Globe Newswire, March, 2022

Covid Times have given a significant attention and importance to tech enabled insurance services. The sector has grown in a big way just like healthcare, digital and essentials goods.

Investment interest in insurtech comes from the venture capital sector, hedge funds and private equity capital, as well as established property/casualty insurers, or “incumbents.”—businessinsurance.com

As an investment portfolio, the sector is still very lucrative if scanned with investor’s eyes.

  • The entry is available to only sincere players with commitments to government regulators.
  • The ones who understand this sector exhaustively with governance structure of core insurance.
  • It is not cluttered with too many players or driven by offers or infusing loads of funds only.

“For Policy Ensure, we started in 2017 with only seed fund of just a million dollar, today we have a reach at more than 6000 pin codes and a revenue –valuation of 100X. Still there is so much to grow. The market is big and sincere players are very less.  We shall be now going for formal phase of funding to fuel in the rapid growth” says Rahul M Mishra, Co-Founder, Policy Ensure.

“We’ve been predicting the pace of investment would continue due to the opportunities to transform the industry. The disruptive technologies in the industry continue to attract interest from investors,” said David Hoffman, Westfield, VP and Research director at Forrester Research Inc.

The investments in Tech firms and startups are preferred by investors these days. However, investors are also critical on the RoI that they eventually get from the time they invest and when they want to make exit.

“That’s where the InsurTech is a righteous option for them. If driven by seasoned industry professionals and not with a typical startup mindset of pumping in money and shall see later the outcomes.  The credibility matters a lot in this sector as well as the physical distribution network. The RoI is massive and the numbers are real” as detailed by Pankaj Vashistha, Co-Founder, Policy Ensure. 

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Insurance myths to be busted right now!

Black swan events like COVID 19 have taught us the importance of having an insurance cover, however still, insurance is still plagued with several Insurance myths around.

The idea here is to make you aware of the realities and to bust the myths.

Myth #1

Insurance is only for “Tax savings”

Tax deduction under Section 80C is not the only advantage of insurance. For eg, in your absence, the payout from your life insurance will also cover the monetary needs of those who are dependent on you. The maturity benefits from your insurance product can act as a corpus for many future financial goals.

Myth #2

Insurance companies don’t pay a genuine claim

Everyone has trust issues, and this is a very common misconception that despite paying premiums, insurance companies reject the claims files by the policyholder. It could happen because the companies are fraud, or don’t want to settle claims. However, this is not true. Insurance companies can not reject your claims if the paperwork at the beginning has been done precisely and the signed and authentic documents are with you during the claim.

Myth #3

Young and healthy people do not need health insurance

Are you kidding? Didn’t you know that prevention is better than cure? Also, the ideal time to buy health insurance is when you are young and healthy. The policy purchased early and renewed regularly leads to better claims if and when required.

Certain maladies remain undiscovered until symptoms become evident. As per health insurance regulations, these pre-existing diseases are covered only after a person holds a health insurance policy for at least 48 months.

 

Myth #4

Buying insurance online is not safe

BIGGEST INSURANCE MYTHS EVER!

We buy medicines, clothes, food online. We are taking education online, medical advices online, then why not insurance? Online insurance processes are safe, and they give you more and more options to choose from. You can compare policies and purchase them according to your best interests.

The payment methods are also secured and transparent with options like – Net banking, Debit/Credit card, UPIs etc.

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Digital Health Insurance Process – All you need to know

2020 stepped in, and our lives changed… The previously ignored aspect, suddenly started gaining the most importance, yes, Digital Health Insurance saw a rise in demand of over 98%!

Strange, is it? How things change in a jiffy.

Health insurance was always as important, as it is today, just that nature has its own ways of teaching lessons.

Health insurance is now the most important investment, and becomes very necessary to avail best of medical facilities, especially when they are becoming highly expensive due to advanced medical treatments and equipment.

It has taken a lot of time for Indians to accept the fact that health insurance, just insurance for that matter, is important, and just a waste of investment, now with digitalization happening, we have our own doubts. But why?

We order food online, make financial transactions online, consult doctors, and what not! Why not insurance. Just like these things, Digital Health Insurance has also become very easy and convenient which purchasing, there is more transparency, better options and comparison becomes easy online.

Buying health insurance online is a reliable option, let’s look at how it adds on to your ease and convenience, by giving the best of features –

  • Secured Ecosystem
    As much as we doubt, but online transactions are as secure as making any offline transaction in the same manner. The infrastructure is designed in such a way, that you can any transaction method – Net Banking, UPIs, Credit/Debit cards etc. They are 100% protected and have a real-time visibility of balance sheets. 
  • Choices you will get tired of
    Online ecosystem’s one of the best advantages is that we have multiple choices. Unlike offline, where you can physically reach-out to only few agents, online provides you a wide spectrum of choices, options to explore, and take one-third of your time to even try one option offline. 
  • Ease in comparison
    When we have abundant choices, we can access a complete dashboard to compare the insurance policies according to our needs and requirements, our affordability and easy access. We can easily compare features, premium amounts, claim processes and make a wise decision to move forward.
  • Online reviews
    Because of the reviews and feedback of the customers available online about their experiences, it becomes convenient to pick up the right policy without consulting any third party. 
  • Transparency
    Digital infrastructure has one very lucrative feature – the terms and conditions of all policies are clearly stated online. Even, the PoSP advisors are available to help you to understand them and check if they meet your requirements. Chances of ambiguity reduce to very less, eventually, you have the right policy in your hand! 
  • Automated service
    Online medium offers various automated services such as Instant insurance premium quote, renewal of lapse policy, premium payment online, making claims whenever required, download of the policy document or product brochure, etc. Online channels do not make you depend on someone. Moreover, it is a time-saving, fast and competent platform that helps you to successfully overcome the geographical barrier as well.

While the above mentioned pointers make your life easy, however when it comes to health, there are apprehensions about terms & conditions, point of contact involved, policy paper, premiums etc. To ensure convenience and transparency, we at PolicyEnsure have ensured that you get genuine advice with adequate comparisons of policies based on your requirements. Our #PEPARTNERS are the right advisors to guide and help customers find and buy the right product digitally, and ensure a hassle free purchase cycle.

The Phygital model at Policy Ensure, ensures transparency digitally and trust when the PoSP advisors help you in purchasing the right policy, as and when required.

 

Process of purchasing a health policy online at PolicyEnsure –

  1. Visit policyensure.com
  2. Visit the “Health Insurance” tab
  3. Click on “Enquire now” and leave your queries
  4. You will receive a call from one of our IRDAI certified “PoSP advisors
  5. They will understand your requirements and help you choose the best Digital Health Insurance for you and your family
  6. You end up buying the best policy and are elated JJ

Remember, “Health is not valued, till sickness comes.” And COVID has taught us better than any thing in the world.

Take a precautionary step forward, be secured always.

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Top 5 parameters directly affecting your vehicle insurance

Motor insurance is witnessing a growth of approximately 10% every year, and had a retention ratio of 87.15% in the financial year 2021. The industry retention ratio is an important parameter to understand the number of customers who continue their vehicle insurance coverage after the initial term has expired.

These figures are an important factor to understand the importance of motor/vehicle insurance in India. With increasing demand of the automobile industry, especially after the pandemic, has directly impacted the growth of vehicle insurance.

Do you have it yet? We are sure you have it, if not, it’s never too late to have a Motor Insurance Cover!

Despite the kind of vehicle you own, there are certain factors to keep in mind. These factors have a direct influence on the kind of insurance plans you will be able to fetch –

 

  • Model of vehicle

The premium varies based on how expensive the vehicle is. For eg. more expensive cars with a higher engine capacity (exceeding 1500cc), like luxury sedans and SUVs, have higher premiums, while base car models with lower engine capacity (below 1500cc) have lower premiums. Also, the premium for riskier cars such as sports cars is generally higher when compared to slower, standard ones. Cars with higher cubic capacity or those that run on gas or CNG usually have higher premiums.

 

  • Insured Declared Value(IDV)

IDV is the maximum amount of sum assured that you can claim from your insurer for a damaged or stolen car or, in simpler terms, the estimated worth of your vehicle at the time of insurance. IDV may vary depending on the current ex-showroom price and depreciation of your car. Therefore, the older your car gets. the lower the IDV.

 

  • Safety Fittings

Vehicles with more safety devices help you with low premium rates, provided you take care of them. If your car is fitted with safety amenities like gear lock, GPS, and airbags etc., the risk of it getting stolen decreases by a significant percentage. This gives confidence to the insurance provider that there won’t be frequent insurance claims and will consider these amenities while setting the premium rates.

 

  • Location where you live

Theft increases in areas with high unemployment, or in congested localities and same with the accidents. If you are living in an accident prone or a theft prone area, the chances of your vehicle getting stolen or broken increases, hence, you end up having high premium rates and vice versa. Also the earthquake and flood prone zones adds on to a higher premium.

 

  • Car Owner

As is the case, the cost of a premium of your car insurance has as much to do with you as with your car. The premium of car insurance in India is generally determined by the car owner’s driving record. This means that you enjoy better rates of car insurance premium if you have to have a good driving record in the form of No Claim Bonus.

 

  • Coverage Required

The premium could be higher/lower depending on the kind of coverage the vehicle requires. A comprehensive car coverage usually has a higher premium. The price of your car insurance premium also increases with the add-ons that you purchase such as zero depreciation cover, cost of vehicle towing in case of a breakdown, increased third party liability, protection of NCB benefit, and many others. While these add-ons may add to the policy premium, but the benefit and peace of mind that these bring in real-time use, is to be thankful for.

For eg, if you meet a bad accident and your car undergoes severe damages, having a zero depreciation cover would reduce your losses to a bare minimum, as most of the expenses (repair or replace) for both plastic and metal would be accounted for full value otherwise 50% depreciation is applicable on all plastic and glass part.

 

  • Frequency if claims

Insurers provide rewards, in terms of premium discounts to those who haven’t made any claim to the policy throughout the year. Hence, it is one of the important factors affecting your policy premium. This reward is also termed as a “No claim bonus(NCB).”

 

  • Gender and Age

It might sound a little weird, but there is a statistic, stating that young men are more prone to accidents than young women, which is why, premium rates are higher for young men as compared to young women.

While developed countries have already accounted loading age, gender etc. India is also likely to consider these in near future.

Now when you know the factors, and also, some benefits of vehicle insurance, are you ready to buy vehicle insurance, or renew your vehicle insurance ASAP?

Connect with our #PEPARTNER now!

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Why Micro-Insurance is needed for an Aatma-nirbhar and Bhavi Bharat

The future (Bhavi) Bharat will be bright only if every citizen will have security. Security of finances, health, valuable assets etc. As a developing nation, we are already making some great advancements, especially, in the urban sectors. Imagine, the kind of growth if we pay attention to the rural areas as well, and if not less, they approximately 500 million, which is, one-third of India’s entire population.Also, people in the rural areas are the most in need when it comes to having an insurance cover, on the contrary, they are the least insured population in India. Living with paucity of resources and wealth, it becomes imperative for such people to have proper covers around. Looking into the same scenario, the Insurance Regulatory and Development Authority (IRDA) passed the IRDA Micro Insurance Regulations in the year 2005.What is Micro-Insurance?Insurance plans specially created for the rural population (Regions with less than 5000 population) to meet their needs and secure their assets and life at affordable plans, the Micro-Insurance concept, is made to bring a change for a Bhavi Bharat by IRDAI.What makes Micro-Insurance different, and how is it made to help the needy? – Salient Features.Micro-Insurance comes in 2 types – Life and General Insurance plans.To ensure affordability for the poor, the sum insured under micro insurance plans is restricted to up to INR 50,000.Micro-Insurance agents have been appointed, especially for the mission to be accomplished. They will only be working on micro-insurance reach-out.IRDA has made it mandatory for life and general insurance companies to sell a specific portion of micro insurance policies every year. This has been done to promote the penetration of micro insurance in the rural sector which would create social welfare. As such, insurers are supposed to source a part of their business from rural sectors.How will Micro-Insurance benefit the poor?Health insurance plans ensure the poor to avail best of medical facilities and ensure healthy life with better lifestyle.Crop insurance is set to protect the farmers in case of any damage due to natural calamity etc.Life insurance takes care of the family in terms of food and regular income in case the bread earner passes away.Some savings-oriented plans also help them to organize the finances in a better way and do mindful savings.Accidental Insurance helps the poor to manage finances and claim for their health and vehicles.Looks like a great initiative by IRDAI, set to provide best of insurance covers across the remote segments of the nation, but still, what’s lacking?The penetration!Yes, till 2022, we see that villagers are not open to buy insurance. Why?Lack of awarenessMis-selling causing them not to trust againPerception that insurance is cost not an investment for future safety.And many more reasons.Though IRDAI has already started with special awareness camps and is encouraging micro insurance agents and POSP model of distribution is a step in this direction. Looking forward to when the entire India will be secured, because this is one of the most important factors for our economy to improve itself and move towards a developed nation.Micro Insurance, if advertised and sold at affordable prices with good service standards, may be a game changer for the insurance industry in general and act as corporate social responsibility in case insurance companies and intermediaries service these policies with sincerity and dedication. Large volume with low ticket size will make it self-sustaining and affordable for people living in Bharat.[/talkie]

The future (Bhavi) Bharat will be bright only if every citizen will have security. Security of finances, health, valuable assets etc. As a developing nation, we are already making some great advancements, especially, in the urban sectors. Imagine, the kind of growth if we pay attention to the rural areas as well, and if not less, they approximately 500 million, which is, one-third of India’s entire population.

Also, people in the rural areas are the most in need when it comes to having an insurance cover, on the contrary, they are the least insured population in India. Living with paucity of resources and wealth, it becomes imperative for such people to have proper covers around. Looking into the same scenario, the Insurance Regulatory and Development Authority (IRDA) passed the IRDA Micro Insurance Regulations in the year 2005.

What is Micro-Insurance?

Insurance plans specially created for the rural population (Regions with less than 5000 population) to meet their needs and secure their assets and life at affordable plans, the Micro-Insurance concept, is made to bring a change for a Bhavi Bharat by IRDAI.

What makes Micro-Insurance different, and how is it made to help the needy? – Salient Features.

  1. Micro-Insurance comes in 2 types – Life and General Insurance plans.
  2. To ensure affordability for the poor, the sum insured under micro insurance plans is restricted to up to INR 50,000.
  3. Micro-Insurance agents have been appointed, especially for the mission to be accomplished. They will only be working on micro-insurance reach-out.
  4. IRDA has made it mandatory for life and general insurance companies to sell a specific portion of micro insurance policies every year. This has been done to promote the penetration of micro insurance in the rural sector which would create social welfare. As such, insurers are supposed to source a part of their business from rural sectors.

How will Micro-Insurance benefit the poor?

  1. Health insurance plans ensure the poor to avail best of medical facilities and ensure healthy life with better lifestyle.
  2. Crop insurance is set to protect the farmers in case of any damage due to natural calamity etc.
  3. Life insurance takes care of the family in terms of food and regular income in case the bread earner passes away.
  4. Some savings-oriented plans also help them to organize the finances in a better way and do mindful savings.
  5. Accidental Insurance helps the poor to manage finances and claim for their health and vehicles.

 

Looks like a great initiative by IRDAI, set to provide best of insurance covers across the remote segments of the nation, but still, what’s lacking?

The penetration!

Yes, till 2022, we see that villagers are not open to buy insurance. Why?

  1. Lack of awareness
  2. Mis-selling causing them not to trust again
  3. Perception that insurance is cost not an investment for future safety.

And many more reasons.

Though IRDAI has already started with special awareness camps and is encouraging micro insurance agents and POSP model of distribution is a step in this direction. Looking forward to when the entire India will be secured, because this is one of the most important factors for our economy to improve itself and move towards a developed nation.

Micro Insurance, if advertised and sold at affordable prices with good service standards, may be a game changer for the insurance industry in general and act as corporate social responsibility in case insurance companies and intermediaries service these policies with sincerity and dedication. Large volume with low ticket size will make it self-sustaining and affordable for people living in Bharat.

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