Recently, we interacted with Mr. Pankaj Vashistha, Co-founder & CEO, Policy Ensure – a unique platform that has taken insurance business to a new dimension all together paving way to a BHAVI BHARAT, in which not only everyone is insured but also empowerring self-employment in insurance business by harnessing demographic dividend of great India.

Here are the interview highlights:

1. Can you give us an overview of Policy Ensure and the services it offers?

Ans. Policy Ensure is an insurance aggregator-broker based out of Gurgaon that distributes general insurances and intends to level up the insurance focus in India especially in tier 2 & tier 3 cities. Policy Ensure has built up its unique phygital model as compared to the other broker houses, that emphasis mainly on technology driven approaches.

Our company believes that distribution along with a little assistance is important for expanding insurance coverage, and technology functions as a facilitator rather than a primary factor in how business is conducted. We understand the importance of openness in the insurance sector and focus on locating the problems of mistrust & mis-selling that have come to light over the years.

Policy Ensure uses a phygital model, which entails having a physical presence at each area they serve, to accomplish its aims. Customers’ trust is increased and personalized interactions are made possible by this physical presence. The user-friendly technological platform that Policy Ensure offers makes conducting business easier and guarantees openness throughout the insurance transaction.

We combine distribution knowledge, technology facilitation, and transparency with our customers. In order to improve insurance penetration in India and meet the needs of customers in tier 2 and tier 3 cities.

2. How does Policy Ensure differentiate itself from other insurance providers in the market?

Ans. Policy Ensure is different from the other insurance providers in India as we adopt a distribution-driven strategy as compared to other broker houses that focus only on the digital technological approach to business that usually caters to the citizens in tier 1 cities. However, aligning with India’s vision of financial inclusion by 2030. Policy Ensure has created a unique phygital model where physical presence empowers trust and technology provides transparency and better choices.

3. Can you walk us through the process of how Policy Ensure helps customers find the best insurance coverage for their needs?

Ans. One of the main problems the insurance sector faces is mis-selling, which has been addressed by Policy Ensure by streamlining the insurance process for our customers. They must be fully aware of the insurance products they are buying since they are intricate contracts with a range of coverage alternatives.

Technology used by Policy Ensure gives customers a transparent and user-friendly platform. Customers have access to digital contracts using this technology that describes the details of the insurance policy, including coverages and premiums. This enables customers to make informed decisions based on their own requirements and preferences. 

4. What kind of insurance policies does Policy Ensure offer? Are there any specific industries or sectors that you specialize in?

Ans. With the aim of making India independent and secured, Policy Ensure has taken an initiative to increase insurance penetration in the country and being a catalyst for the growth of small towns by using the PHYGITAL way. We look at insurance distribution across General insurance specific to motor, health, accidental, cattle and home insurance for the tier 2 & tier 3 market. Keeping in mind the 2015 IRDAI form of licensing, the brand allows tier 2 & tier 3 citizens to become PoSPs and encourage the soft skills of entrepreneur ships for them. 

5. How has Policy Ensure adapted to the challenges posed by the COVID-19 pandemic? Have there been any changes in customer behavior or needs that you have had to respond to?

Ans. Policy Ensure has actively responded to these changes by prioritizing customer-centric solutions and leveraging technology to deliver seamless insurance experiences. By adapting swiftly, Policy Ensure has positioned itself as a trusted partner in the new normal, catering to the evolving needs and expectations of customers in India’s insurance market with the help of its POSP partners and sales /customer service team available locally.

6. What are some of the biggest challenges that Policy Ensure faces in the insurance market, and how do you plan to address them?

Ans. The primary challenge that we faced was navigating the regulatory environment of the insurance business that was ongoing in the current insurance ecosystem. It was essential for Policy Ensure to verify compliance with the regulatory standards since the market was so heavily regulated, and doing so required a time-consuming procedure.

However, we were able to overcome the obstacle by following rules and regulations and ensuring everything was done correctly.

The second issue we faced was internet accessibility, especially in tier 1 and tier 2 ranked cities. For their company concept, which blended a physical presence with technology, having a dependable internet connection was essential.

The government’s increased attention on the insurance industry and the expansion of telecom businesses have both increased internet usage, which has benefited us in business operations.

Policy Ensure has been able to establish itself in the market and broaden its reach by overcoming these difficulties.

7. How does Policy Ensure plan to expand and grow its business in the coming years?

Ans. The long-term objective of Policy Ensure is to overtake all other insurance distributors in India. Within the next three years. We intend to grow from 32 sites to 300 locations in the next two years. We are resolute that distribution is essential to any company’s success. In order to build a solid distribution network and broaden our client base, we are concentrating on increasing our physical presence in various locations.

We will keep investing in physical sites all throughout India and prioritizing our distribution approach in order to meet our long-term objectives.

We Strive to efficiently contact clients in several cities and towns by spreading insurance more widely and establish ourselves as the go-to option for insurance distribution.

8 . Finally, what do you think sets Policy Ensure apart from other companies in the insurance industry, and why should customers choose to work with you?

• Customer-Centric Approach: Policy Ensure places utmost importance on customer satisfaction and aims to provide personalized and tailored insurance solutions. The company takes the time to understand each customer’s unique needs and offers comprehensive coverage options that align with their requirements
• Wide Range of Insurance Products: Policy Ensure offers a diverse portfolio of insurance products, ranging from health and life insurance to property and vehicle insurance. This extensive range ensures that customers can find suitable coverage for their specific needs, all under one roof
• Innovative Phygital Distribution Network: Policy Ensure has pioneered the concept of a “Phygital Insurance Distribution Network,” which combines the convenience of digital platforms with the trust of physical presence. This innovative approach provides customers with a seamless and accessible insurance buying experience
• Strong Partnerships: Policy Ensure has forged strategic partnerships with leading insurance companies in India, enabling access to a wide network of insurers and ensuring a robust range of insurance offerings. These partnerships also contribute to the company’s credibility and trustworthiness
• Expertise and Experience: Policy Ensure is backed by a team of experienced insurance professionals who possess in-depth knowledge of the industry. Their expertise allows them to guide customers effectively, offer sound advice, and address any insurance-related queries or concerns
• Transparency and Trust: Policy Ensure operates with utmost transparency, ensuring customers have a clear understanding of policy terms, coverage, and claims processes. The company strives to build trust with customers by providing honest and reliable insurance solutions

Here is an unsolicited advice for motorists across the country but especially to those living in many parts of the rain-ravaged North India – please do not try and start your vehicles, either two-wheelers or four-wheelers, if they are submerged in rainwater for some time.

Now, not many people know about this fact, but insurance companies will reject any claim of repairs for engines/vehicles damaged if they were submerged in rain or flood waters for any amount of time.

What this means that you will have to spend through your nose for engine repairs that could run into thousands of Rupees, depending on the damage. And of course, the time taken at the mechanic workshop given the long queues of vehicles requiring attention after rainwater recedes.

Then tremendous feel-good factor that envelopes us all when buying a new (or even second hand) vehicle – a scooter or a car or anything on wheels, prevents us from finding out the many details that eventually costs us a lot. And unless one has the right questions, it is not possible to get the right answers and advice, as is the case with car insurance claims.

What the car companies and insurance companies do not tell is that even the car manufacturers put in a disclaimer that their warranty runs out if water seeps into the engine, just like the mobile phone companies do not entertain claims if the rainwater induced moisture enters the mobile instrument.

Now here comes a practical advice from a general insurance company owner to the countless people whose vehicles got submerged in rain waters. Hundreds of thousands of people across North India today have their vehicles submerged in waters, which are going to remain like this till water recedes in few hours to many hours, depending on the intensity and duration of rain.

Rahul M Mishra, Co-Founder, Policy Ensure, told News24online that instructions from the car manufacturers and insurance companies are clear that if water comes to the radiator level do not start the car. The moment water enters the engine, then the whole engine becomes useless, and in those cases the claims are rejected if the vehicles have normal insurance cover.

“But perhaps after Chennai floods or so, many insurance companies have come up with add on cover for engine protection. Nowadays it has become a habit when you buy a new vehicle the dealer gives engine protect also as an add on, and it is advisable that one takes it even though one may have to pay an extra so that one is not denied insurance claims,” Mishra said.

Before the advent of engine protect as an add on service too, the insurance companies ought to have considered the claims even for vehicles that were submerged in water, consumer organisations argued but in practice denial was the norm.

“Even today, even if one has not taken add on of engine protect, people can get the insurance claim as long as they have not started the car that stalled in rainwater,” Mishra said advising motorists not to try and start the vehicle (two-wheeler to four-wheeler) but inform the car dealer and insurance company and wait for them to respond with mechanics.

If anyone lies that they did not start the vehicles, there are expert mechanics employed with the insurance companies claims department who can find out exactly whether there were attempts to start the vehicle, Mishra said.

Even during normal rainless days if the vehicle stalls driving through waterlogged areas, best is to avoid trying to start it. Instead seek professional help through the insurance company, which these days offer a range of services, onsite and on the road assistance etc, Mishra said.

Motor vehicles is one aspect and there is some chance of cutting losses by getting claims as by law vehicles must be insured, in some form or the other.

Just imagine the losses people have, say in Himachal Pradesh or Uttarakhand, where people have lost their houses to the devastation caused by the floods. “Most of the houses and shops and establishments are not insured, and it breaks my heart to see that people have suddenly been dragged onto the streets,” Mishra said urging the government to think of ways and means to increase insurance cover for properties.

“Of course, it can only be done through education and creating awareness. People may think that the insurance companies are scaremongering to increase their business, but just think of how much the people would have been saved, at least a major portion of their life’s belongings if only their properties were insured,” the insurance company founder said.

Now, the full extent of the damage in terms of money caused by the nature’s fury, unleashed in the form flooding that destroyed properties and damaged vehicles, will be known only after normalcy returned.

Till then, be wise and listen to the insurance experts, and save money and mental peace.

Over the past year, health insurance premiums have surged between 10 and 25 per cent, according to industry experts. Customers must make use of all available strategies to cope with the escalating health insurance premiums.Rising Claims a key contributor to thesurge in health insurance premiums is theincrease in the incurred claim ratio.Individual health insurance insurance policies. ICR has NCR.

In the case of cars being swept away due to torrential rains, you will have to file an FIR for loss of vehicle. Typically, the vehicles will be located after a few days. If not, this will be treated as a total loss and insurers will pay out the insured declared value (IDV) of the car. If it is located and the cost of repairs is more than 75 percent of the IDV, again, amount equal to the IDV will be paid out.

A car untraceable due to floods could end up as a total loss claim

The terrifying visuals of cars being washed away and houses collapsing due to floods in Himachal Pradesh and Uttarakhand, along with waterlogged streets in Delhi and Gurugram, have once again brought to fore the havoc that torrential rains can wreak on lives and properties.

General insurance companies are bracing themselves for claims from the region. “We have received around 50-55 claim intimations from car owners so far. Torrential rains hit these states over the weekend. So, our sense is that many people wouldn’t have ventured out. From that perspective, claim impact could be limited, but it’s too early to tell. Perhaps, the picture will be clearer in another two to three days’ time,” says TA Ramalingam, Chief Technical Officer, Bajaj Allianz General Insurance.

Also read: Bengaluru floods: General insurers brace for more claims as incessant rains cause damage to vehicles

He, however, does not expect too many home insurance claims. “Home insurance penetration in India is minuscule – less than one percent. So, claims may not be significant on that front either,” he says.

Car swept away in floods? File for total loss claim

If your car got swept away by floods and cannot be recovered – or is recovered with significant damage — chances are that insurers will treat this as a case of total loss.

Typically, if the cost of getting your vehicle repaired exceeds 75 percent of its insured declared value (IDV is your car’s ex-showroom price minus depreciation in line with its age), an amount equal to the IDV is paid out.
“If it is less than this limit, there will be a sanction for repairs and the cost will be reimbursed,” adds Ramalingam.

However, in situations where there is massive damage, insurers could use certain other parameters to ascertain whether it can be treated as a case of total loss or not.

“Insurance companies and OEMs (original equipment manufacturers) come to an agreement on the quantification of loss, depending on the level of water submergence– whether it is up to the floor level or dashboard level. If it is dashboard level and above, it is considered a total loss. In the case of high-end vehicles, electronic parts are located at lower levels and the quantum is decided accordingly. This also varies from model to model. So, the entire IDV minus the excess (or compulsory deductible) is paid out to the policyholder,” says Nitin Deo, Chief Technical Officer, Zuno General Insurance.

The compulsory deductible is the amount that the policyholder has to bear out of her own pocket, depending on the car’s engine capacity – Rs 2,000 if it exceeds 1500cc and Rs 1,000 if it doesn’t – before the insurer settles the claim.

To file a claim, an FIR and police investigation will be necessary. “If the insured car has been swept away and cannot be located, there will not be any evidence to speak of. A simple FIR may not always be enough. Insurance companies could insist on a non-traceable certificate from the police, which is issued after an investigation of the circumstances surrounding the disappearance of the vehicle in the floods,” explains Hari Radhakrishnan, Regional Director, First Policy Insurance Brokers.

Zero depreciation, engine protect covers to the rescue

Besides causing damage to the car, rains and water inundation can also lay your car’s spare parts to waste. In such cases, the claim will be paid out after subtracting the applicable depreciation mentioned in the policy. For instance, on plastic parts, the rate of depreciation will be 50 percent, while it will be 30 percent for fiberglass parts and nil for glass.

For all other parts, the rate of depreciation is linked to the age of the vehicle. It is five percent for vehicles that are six months to one year old and can go up to 50 percent in case of vehicles that are over 10 years old. “Most policyholders purchase a zero-depreciation add-on. This ensures that the actual value of the parts will be paid out,” says Deo. “Some policyholders also buy the consumables add-on to cover the cost of oil, and nuts and bolts, for example. So, if you have purchased these add-ons, the entire loss you have incurred on the car minus the deductible will be paid out.”

An engine protect cover comes in handy if you have to drive through waterlogged roads. “Many policyholders tend to think that if their engine is damaged due to water ingress, the claim will be paid. However, this is not the case, unless you have purchased an engine protect add-on,” says Animesh Das, Chief Underwriting Officer, Acko General Insurance.

Grey area around innovative pay-as-you-use add-ons

Since July 2022, several general insurance companies have been offering innovative, optional riders such as pay-as-you-drive and motor floater add-on covers. For instance, if you were to buy the pay-as-you-use rider, you can save on premiums if your car usage is limited. You can activate or deactivate the insurance cover typically through the company’s app, depending on your usage.

What if you had switched off the coverage when floods swept away your car? “Every insurer has different terms and conditions for add-ons such as pay-as-you-use or pay-as-you-drive. However, typically, the switch-on, switch-off feature will come into play in case the policyholder was driving a car. If it was parked in the garage and it got flooded, then switch-on, switch off will not apply. Moreover, since the damage is caused by external factors such as floods, the add-on terms and conditions will not come into play and the claim will be paid,” says Das. Deo, too, reiterates that such claims will be paid.

This, though, remains a grey area with differing views. Finally, it will boil down to your policy’s terms and conditions. “The pay-as-you-use rider allows the policyholder to activate or deactivate coverage for specific periods. If the pay-as-you-use rider was deactivated at the time of the incident, it means that the coverage for that period may not be applicable,” says Pankaj Vashishtha, Founder and CEO, PolicyEnsure, an insurance broking firm. He, however, recommends making enquiries with the insurer concerned as individual policy clauses could vary.

“The claim will likely be rejected. This is because the pay-as-you-use rider benefit is designed to provide coverage only when the benefit is turned on. If the benefit is turned off, the car will not be covered by insurance,” says Ashish Lath, Business Head, InsuranceDekho, an insurance broking firm.

However, he points out that there could be some exceptions to this rule.“For example, if the individual can prove that she turned the pay-as-you-use rider benefit off accidentally, the claim may be approved. Additionally, some insurance companies may have a grace period, during which the claim could still be approved even if the pay-as-you-use rider benefit was turned off,” he adds.

It is important to have covers for business interruption and ensure that home insurance also includes damage cause by floods

The current spell of heavy rains lashing parts of northern India has once again brought to the fore the importance of insurance coverage for your business and personal assets. Homeowners should ensure their home insurance includes protection against flood damage, while businesses should have comprehensive property insurance.

Currently, there isn’t specific insurance that covers flood-related damages explicitly, and some insurers cover floods as part of the Standard Fire & Special Perils policy. Fire insurance typically covers flood damage, inundation, landslides, rockslides, storms and cyclones.

Business interruption insurance can help businesses recover from financial losses caused by temporary closures due to floods. Jagjeet Siddhu, Chief Distribution Officer, Kotak Mahindra General Insurance, said, “Various insurance covers include storm, tempest, flood, inundation, landslide, rockslide, earthquake etc. Earthquake is available as an add-on under “Standard Fire and Special Perils” policy. Under MSME products like Sookshma Udyam/Laghu Udyam Suraksha, the same is available as an inbuilt cover. Another important add-on is Debris removal, as flood waters carry a lot of debris/silt and involve costs for its removal. Dewatering expense is also available as an add-on. These add-ons are offered with sub-limit.”

Suitable policies based on value at risk may be purchased by Individuals and Businesses covering their fixed assets in their area of operation. It is recommended to have adequate protection to safeguard against flood risks as the damage it could cause to property is significant. Major claims reported are due to damage to stock, machinery, boundary wall, etc.

Besides, one can opt for the Bharat Griha Raksha policy. The insurance covers your home and home contents, that is, articles or things in your home. Under this policy, the insurance company pays you for the losses, including damage or destruction of the building of your home and articles or things in it. The policy covers earthquakes, volcanic eruptions, or other convulsions of nature.

Comprehensive motor insurance is also essential to cover flood damage to vehicles. The policy typically offers coverage against accidents, theft, and damage caused by natural disasters like floods. However, the extent of coverage may vary depending on the specific policy and insurance provider. It’s significant to vigilantly read the terms and conditions of your policy to understand the coverage provided.

Vivek Chaturvedi, CMO and Head of Direct Sales at Digit Insurance said, “In addition to a comprehensive cover, people living in areas prone to floods must consider buying add-ons like engine and gear box protection cover, zero depreciation cover, consumable cover, roadside assistance cover, and most importantly return to invoice cover. We often see many vehicles getting damaged beyond repair due to floods or vehicles getting completely totalled. Such claims are considered as total losses or write-offs where the salvage cost of the vehicle exceeds its insured value. Buying add-ons like return to invoice cover can help you get the amount mentioned on the invoice, not just the vehicle Insured Declared Value (IDV). 

Rahul M Mishra, Co-Founder and Director of Policy Ensure, said, “With the increased risks during floods, such coverage becomes even more important to protect individuals and their families from the financial consequences of accidents. Life insurance offers financial protection to the insured’s beneficiaries in the event of the insured’s death. Given the unpredictability and severity of floods, having life insurance ensures that loved ones are provided for in case of a tragic event.”

What you should do: For those who have been covered, the insured value for the fixed assets declared under the policy would be the maximum limit up to which the compensation is made. “If the property is undervalued, deductions are made in receivable based on the extent of such underinsurance. And, when the assets are covered adequately, settlement is done in full to the extent of damage,” said Siddhu.

Reviewing policy terms, understanding coverage, and promptly reporting damages to the insurance company is important. You’ll need to document damages with photographs and seek professional advice when needed. “Insurance coverage for floods may vary, so careful review of policies and clarification from insurance providers is necessary. Adequate coverage is essential to protect against flood-related risks and ensure individuals and businesses can recover and rebuild after such events,” said Mishra.

How to claim: The policy document carries a claims intimation procedure either electronically or through the post and on the dedicated call centre. You can inform through various options available on policy documents, and the in-house claims team will service the request within the timelines as stipulated.

Motor insurance typically covers damage due to natural disasters, but certain exclusions may apply, especially when there is water logging and flooding

In India, motor insurance typically covers damages caused to vehicles due to natural disasters, including monsoon-related damage from vehicles being swept away in a torrent. However, it is important to note that the coverage may vary depending on the specific insurance policy and the terms and conditions set by the insurance provider. 

While motor insurance typically covers damage caused to vehicles due to natural disasters, certain exclusions and limitations may apply especially when there is water logging and flooding. 

Motor insurance typically offers coverage against accidents, theft, and damage caused by natural disasters like floods. However, the extent of coverage may vary depending on the specific policy and insurance provider. It is important to carefully read the terms and conditions of your motor insurance policy to understand the coverage provided. Here are some common scenarios that your policy may not cover: 

Engine damage: Most motor insurance policies do not cover engine damage from water ingress or hydrostatic lock. This means the policy may not cover the repair costs if your vehicle’s engine gets damaged due to water entering the engine bay or if it seizes due to water pressure. 

Consequential damages: Motor insurance may not cover damage that occurs because of water logging or flooding, such as electrical failures, damage to the vehicle’s wiring, or to the car’s interior due to water seepage. 

T.M. Shyamsunder, COO of Royal Sundaram General Insurance, says, “To safeguard your vehicle during the monsoon, consider taking additional precautions. Park your vehicle safely away from flood-prone areas, ensure regular maintenance and servicing, and stay updated with weather alerts to avoid venturing out in hazardous conditions.” 

Policy exclusions: Some motor insurance policies may have specific exclusions related to water logging and floods. These exclusions could be mentioned in the policy document and may limit coverage or impose certain conditions for claims related to such incidents. 

A basic comprehensive motor insurance policy typically covers flood with add-ons such as Engine cover, NCB Protector, Depreciation waiver and Return to Invoice cover. These add-ons save your out-of-pocket expenses in case of claims during monsoons. 

Rahul M Mishra, Co-Founder and Director of Policy Ensure, said, “There is an add-on cover available in motor insurance called Engine Protection Cover or Hydrostatic Lock Cover. This cover protects against damage to the engine, electrical components, or other mechanical parts due to hydrostatic lock or water-induced failures.” He said, “Hydrostatic lock occurs when water enters the engine cylinder, preventing the piston from moving and potentially causing severe damage. It can happen if a vehicle is driven through deep water or encounters flooding.” 

The Engine Protection Cover is an optional add-on that you can purchase along with your regular motor insurance policy. It covers the repair or replacement costs of engine components damaged due to water ingress. 

Besides, if your vehicle gets swept away in a flood, it is generally covered under a comprehensive motor insurance policy. Such a loss is considered a ‘total loss’. It means that your car is damaged to the extent that the repair cost is higher than your car’s total IDV (insured declared value). Under such circumstances, the insurer pays you the IDV of the vehicle. 

However, it is important to note that the availability of add-ons in comprehensive motor insurance cover and its specific terms and conditions may vary depending on the insurance provider and the type of policy you choose. So, you will need to carefully check with your insurer or agent to understand the exact coverage details and any limitations associated with the policy. 

Brands featured are ShareChat, Motilal Oswal Financial Services, AllThingsBaby, Edelweiss Mutual Fund, Policy Ensure and Redcliffe Labs.

As Father’s Day approaches, brands have rolled out inspiring campaigns that go beyond mere gifting. These initiatives aim to redefine fatherhood, encourage bonding, and raise awareness about men’s health, reminding us to appreciate the superheroes in our lives.

ShareChat

ShareChat has launched a film titled “Kiski Hogi Jeet, AI ya Father?” that highlights the incomparable significance of fathers in our lives. While AI is popular for advice, the film urges everyone to remember that fathers surpass AI in every way as they offer practical guidance, emotional support, and attentive listening that no algorithm can replicate. The film also showcases the extraordinary value of fathers, their ability to find perfect solutions to any problem, and their lifetime of experience and wisdom.

Motilal Oswal Financial Services

Motilal Oswal Financial Services has launched  #PapaDilSe campaign for Father’s Day, aiming to revolutionize how we celebrate the bond between fathers and children. It encourages an audio-first experience, taking participants on an immersive emotional journey. Motilal Oswal Financial Services seeks to make a lasting impact worldwide by delving into heartfelt stories and the love fathers bring to their children’s lives.

AllThingsBaby

AllThingsBaby has launched the #InItTWOgether digital campaign for Father’s Day. This campaign celebrates equal parenting and encourages new fathers to actively share the responsibilities of raising a baby. Through videos and static posts on Instagram, LinkedIn, and YouTube, AllThingsBaby showcases doting dads like Arjun Vaiyda and Varun Duggirala, emphasising the importance of equal parenting in fostering a healthy family dynamic and promoting gender equality.

Edelweiss Mutual Fund

Edelweiss Mutual Fund has released a digital film titled ‘Chhoti chhoti kishton ne, Seench liya aaj rishton ko’ to celebrate the Father’s Day . This digital film captures the essence of the special bond between a grandfather and his grandson and aims to convey a clear message about empowering fathers’ to lead a financially independent and purposeful retired life.

Policy Ensure

Policy Ensure, an insurance aggregator in India, has launched the #MyFatherFigure campaign, which goes beyond traditional celebrations and recognizes any individual who has played the role of a father figure. 

Running from June 9-18, the campaign aims to honor the significant role of father figures and encourages people to share their special moments through pictures and videos. Policy Ensure sees a parallel between the love and protection provided by father figures and the concept of insurance. 

The company has invited participants to share their stories using the hashtag ‘#MyFatherFigure’ and tag #PolicyEnsure, expressing gratitude and inspiring others to appreciate their own father figures.

Redcliffe Labs

Redcliffe Labs has introduced a thoughtful campaign called ‘My Daddy Is Strongest, But Daddy Needs Care Too’. This campaign aims to promote preventive healthcare for all men or fathers who are often too busy catering to their family needs but neglect their own health and well-being.

Redcliffe Labs stated that the primary goal of this initiative is to emphasize to youngsters that it is time for them to take on the responsibility of prioritizing their parents’ health above everything else.

Policy Ensure, a leading insurance aggregator in the general insurance space with an aim of making India independent through their Phygital model, today announced the launch of the #MyFatherFigure campaign to celebrate Father’s Day. While Father’s Day traditionally celebrates only fathers, this campaign celebrates recognizing any individual who has played the role of a father figure in someone’s life. The campaign will run from June 9-18, the campaign aims to honor the significant role of father figures in our lives and encourage individuals to share their special moments through pictures and videos.

With Father’s Day just around the corner, this heart-warming initiative aims to honor the unconditional love, support and protection provided by a father figure; which is very similar to insurance, a step taken towards for the safety and security of loved ones, resonating what a father figure ideally stands for. A father figure can be anyone who plays a pivotal role in our lives, be it a biological father, a mother, an elder sibling, or a mentor. Policy Ensure recognizes the importance of safeguarding the futures of our loved ones, aligning perfectly with the values embodied by a father figure.

The ‘#MyFatherFigure’ campaign encourages participants to share their cherished moments with their father figures by posting a photo or video on their social media stories. Participants are invited to use the hashtag ‘#MyFatherFigure’ and tag #PolicyEnsure to join the celebration. By sharing their stories, participants can not only express their gratitude but also inspire others to appreciate the father figures in their own lives.

Mr. Rahul M Mishra, Co-Founder & Director, Policy Ensure, expressed his enthusiasm about the campaign, saying, “Father’s Day is not just about biological fathers, but also about recognizing the individuals who selflessly fulfill the role of a father figure. Our ‘#MyFatherFigure’ campaign aims to acknowledge and celebrate the unwavering love and care provided by these exceptional individuals very similar to insurance aggregators who provide protection and support to families and friend through insurances. We want to emphasize the importance of ensuring the safety and security of our loved ones, just as father figures do.”

Mr. Pankaj Vashistha, Founder & CEO, Policy Ensure said, “We believe that Father’s Day is a wonderful occasion to express gratitude not only to our biological fathers but also to those who have been father figures in our lives. The #MyFatherFigure campaign aims to celebrate and honor these exceptional individuals who have provided love, support, and guidance. Just as Policy Ensure strives to safeguard the futures of our loved ones through insurance, we encourage everyone to cherish and protect the relationships with their father figures.”

Participants are encouraged to get creative with their posts, showcasing memorable moments, heartfelt stories, or simply expressing gratitude to their father figures. By participating in the campaign, individuals will have the opportunity to win exciting prizes and engage in a broader conversation about the vital role father figures play in society.

To join the ‘#MyFatherFigure’ campaign, participants can visit Policy Ensure’s Instagram handle for more details on how to participate and win. Additionally, the campaign also offers an opportunity to participants to explore Policy Ensure’s range of insurance solutions, designed to protect loved ones and provide peace of mind.

Over the next decade, the total insurance premiums are expected to grow on average by 14 per cent annually in nominal local currency terms (9 per cent per annum in real terms)

The Indian insurance industry, since its inception, has been providing security and resilience to businesses and individuals alike. As a result, India has not only emerged as the fastest-growing insurance market in the world but is also poised to become the sixth-largest by 2032, as per a study by Swiss Re. Over the next decade, the total insurance premiums are expected to grow on average by 14 per cent annually in nominal local currency terms (9 per cent per annum in real terms). And, the fact that the Insurance Regulatory and Development Authority of India (IRDAI) has committed to enabling ‘Insurance for All’ by 2047 further hints at the potential and new opportunities for the ever-evolving sector. In recent years, we have been experiencing a myriad of disruptions, innovations, and technological advancements that have given rise to several new insurance businesses.

Owing to the increased demand for insurance, several brokers look forward to scaling their businesses. But, scalability in dynamic times is a challenge like no other. No matter how much the fundamentals of its operation remain intact, new challenges are likely to emerge owing to the ever-changing market landscape. Therefore, insurance brokers looking to scale up need the right steps for growth, which include careful planning and strategic execution.

Expanding distribution channels

While scaling an insurance business, there are several areas that a broker needs to consider. One of the key areas is reaching a broader customer base. In a bid to provide a wider range of products to clients, the need of the hour is to build a strong distribution network. In India, Tier-2 and Tier-3 cities are becoming the next hotbeds of growth. Therefore, to tap this market, increase their reach, and scale efficiently, insurance businesses need to expand their distribution network in these areas. In this regard, the presence of physical distributors on the ground is critical, as face-to-face interactions ensure trust and credibility among customers.

Focusing on a client-centric approach

The ever-changing customer preferences pose a potential challenge for businesses that want to scale. Therefore, insurance businesses need to prioritise customer-centricity. According to a collective report by Deloitte and Touche, organisations that follow a customer-centric approach are 60  per cent more profitable. Therefore, the need of the hour is to comprehend the preferences of the customer and then offer them personalised advice, customised insurance solutions, and exceptional customer service. Also, to ensure efficient scalability with an expanding client base, it is vital to sustain a robust relationship with other stakeholders in the insurance ecosystem, such as insurers, technology providers, reinsurers, and more.

Embracing technological disruptions

In the digital era, it is evident that those businesses that fail to adapt technology for their operational purposes will fall behind. Therefore, a broker’s growth can be fueled by adapting the right technology, such as data analytics, which could provide market insights to spot new trends, consumer preferences, and business prospects. Also, a broker focusing on scaling their business can, in addition to traditional marketing tactics, invest in lead generation and digital marketing strategies that may help it extend its clientele and reach a wider audience. Moreover, scalability also depends on building a solid technological foundation that facilitates frictionless policy management, claims processing, and CRM (customer relationship management). Therefore, it is crucial for brokers to embrace technological disruptions in order to grow. 

Leveraging ‘Phygital’ model

While technology has enabled people to buy insurance online, customers still prefer to talk to an expert before purchasing a policy. According to a Health and Term Technology survey, 66  per cent of individuals are not comfortable purchasing insurance digitally. This proves that, indeed, consumers enjoy the convenience of self-service, but human interaction still holds an important place in the insurance industry. Therefore, staying on par with modern-day technologies can provide a competitive edge to organisations, but integrating them with human touch will ensure efficient scalability. Several people in Tier-2 and Tier-3 cities may not have access to digital platforms, and PoSPs (point of salespersons) in this regard can aid insurance businesses in bridging the insurance gap in these areas. Owing to their better understanding of local culture and language, they can educate customers and provide personalised support. This, in turn, makes insurance more accessible to people and helps insurance businesses expand their customer base.

Scaling an insurance business necessitates a strategic approach that integrates technology with human engagement, broadens distribution channels, emphasises customer centricity, and follows a ‘phygital’ model. Insurance brokers, in order to successfully grow and tap new markets, can follow these steps, which will not only help them scale efficiently and negate challenges but also generate employment and bridge the insurance gap.

The writer is the CEO and co-founder of Policy Ensure.

General insurance refers to a category of insurance policies that provide coverage for various non-life risks faced by individuals and businesses. Unlike life insurance, which focuses on providing financial protection in the event of death, general insurance offers protection against unforeseen events such as accidents, property damage, liability claims, theft, natural disasters, and more. It encompasses a wide range of policies, including motor insurance, health insurance, home insurance, travel insurance, fire insurance, and marine insurance. General insurance policies are designed to mitigate financial losses and provide a sense of security in times of uncertainty. They are regulated by the Insurance Regulatory and Development Authority of India (IRDAI) to ensure fair practices and consumer protection.

Here are a few common types of general insurance products available in India:

1.    Motor Insurance: Provides coverage for damages or losses to vehicles, including cars, motorcycles, and commercial vehicles.

2.    Health Insurance: Offers financial coverage for medical expenses, hospitalization, and treatments for illnesses or injuries.

3.    Home Insurance: Protects against damages to the physical structure of a house and its contents caused by perils like fire, theft, or natural disasters.

4.    Travel Insurance: Covers unexpected expenses related to trip cancellations, medical emergencies, lost baggage, or flight delays while traveling domestically or internationally.

5.    Fire Insurance: Provides coverage for damages caused by fire to properties, including residential or commercial buildings.

6.    Liability Insurance: Protects individuals or businesses from legal liabilities arising from third-party claims for bodily injury or property damage.

7.    Marine Insurance: Covers goods and cargo during transit by sea, air, or land, protecting against losses or damages.

8.    Personal Accident Insurance: Offers financial support in the event of accidental death or disabilities resulting from accidents.

9.    Business Insurance: Provides coverage for businesses against various risks, including property damage, business interruption, liability claims, and more.

10.    Crop Insurance: Protects farmers against crop losses caused by natural disasters, pests, diseases, or other specified perils.

2.     What is the role of the Phygital model in Tier 2 & Tier 3 penetration in India?
The Phygital model plays a crucial role in increasing insurance penetration in Tier 2 and Tier 3 cities in India. These cities often have limited access to digital infrastructure and lower digital literacy rates compared to urban areas. The Phygital model combines physical and digital channels to bridge this gap and effectively reach the underserved population.

In Tier 2 and Tier 3 cities, physical touch points such as branch offices and agent networks hold significant importance. They provide a sense of trust, credibility, and personalized assistance to potential customers who may be unfamiliar with digital platforms. Insurance companies leveraging the Phygital model can establish a wide network of branch offices staffed with well-trained agents. These agents can engage with customers face-to-face, understand their specific needs, and provide customized insurance solutions.

Simultaneously, the Phygital model integrates digital platforms to enhance customer interactions and convenience. Mobile apps, websites, and chatbots enable customers to access information, compare policies, and calculate premiums. These digital tools empower individuals to initiate and manage insurance processes at their convenience, ensuring consistent engagement across channels.

By adopting the Phygital model, insurance companies can leverage the trust of physical touchpoints while harnessing the convenience and accessibility of digital platforms. This holistic approach helps in building awareness, altering perceptions, and increasing insurance penetration in Tier 2 and Tier 3 cities of India.

3.    What types of risks are covered by general insurance?

General insurance in India covers a wide range of risks across various sectors. It provides protection against uncertainties and financial losses arising from unforeseen events. Here are some types of risks commonly covered by general insurance:

1.    Motor Insurance: This includes coverage for private and commercial vehicles against accidental damages, theft, third-party liabilities, and personal accident cover for the driver.

2.    Health Insurance: Health insurance policies provide coverage for medical expenses incurred due to illness, accidents, hospitalization, surgeries, and critical illnesses. It can be for individuals, families, or group policies offered by employers.

3.    Home Insurance: Home insurance policies protect against damages or losses to residential properties caused by fire, theft, natural disasters, and other perils. It covers the building structure, contents, and provides liability coverage.

4.    Travel Insurance: Travel insurance offers coverage for trip cancellations, medical emergencies, baggage loss, flight delays, and personal accidents while traveling domestically or internationally.

5.    Fire Insurance: Fire insurance policies cover damages caused by fire and allied perils like lightning, explosion, riots, etc., to buildings, contents, stock, and other assets.

6.    Marine Insurance: Marine insurance provides coverage for goods in transit by sea, air, or land. It protects against losses or damages to cargo, vessels, and any liabilities arising during transportation.

7.    Liability Insurance: Liability insurance covers legal liabilities arising from third-party claims for bodily injury, property damage, or personal injury. It includes products liability, professional liability, and public liability insurance.

8.    Industrial Insurance: This category includes insurance coverage for industries and businesses against risks such as machinery breakdown, equipment failures, business interruption, and loss of profit.

9.    Miscellaneous Insurance: It covers a range of risks like personal accident insurance, burglary insurance, livestock insurance, crop insurance, and other specialized coverage.
These are some of the common types of risks covered by general insurance in India. However, it is important to note that the coverage and terms may vary among insurance providers and specific policies. It is advisable to carefully read the policy documents and consult with an insurance expert to understand the coverage details and exclusions before purchasing a general insurance policy.

4.    How does general insurance differ from life insurance?
General insurance and life insurance are two distinct types of insurance products in India, each serving different purposes and covering different risks.
General Insurance: General insurance provides coverage for a range of non-life risks. It is designed to protect individuals, businesses, and assets from financial losses arising due to unforeseen events such as accidents, natural disasters, theft, or liability claims. General insurance policies have a defined tenure, typically one year, and the premium is based on the assessed risk factors. Examples of general insurance include motor insurance, health insurance, home insurance, travel insurance, and liability insurance. The coverage provided by general insurance is generally limited to a specific period and does not offer any maturity or survival benefits.

Life Insurance: Life insurance, on the other hand, is a long-term insurance product that provides financial protection to individuals and their families in the event of death or disability. It offers a death benefit or a sum assured to the beneficiaries or the policyholder’s dependents. Life insurance policies can also provide maturity benefits if the insured survives the policy term. It serves as a financial tool for income replacement, wealth creation, and estate planning. Life insurance policies can be further categorized into term insurance, whole life insurance, endowment plans, unit-linked insurance plans (ULIPs), and pension plans.

In summary, general insurance covers non-life risks for a specific period and focuses on providing financial protection against unforeseen events, while life insurance provides long-term protection, financial security, and savings benefits for individuals and their families, including death benefits and maturity benefits. It is important for individuals to assess their needs and choose the appropriate insurance product or a combination of both to ensure comprehensive coverage.

5.    What are the common types of general insurance policies?
In India, there are several common types of general insurance policies that cater to different risks and needs of individuals and businesses. Here are some of the key types of general insurance policies:

1.    Motor Insurance: This includes policies for cars, motorcycles, and commercial vehicles. It provides coverage against damages or losses caused by accidents, theft, fire, or third-party liability.

2.    Health Insurance: Health insurance policies cover medical expenses incurred due to illness, accidents, hospitalization, and surgical procedures. They can include individual health insurance, family floater plans, senior citizen plans, and critical illness coverage.

3.    Home Insurance: Home insurance policies protect homeowners against losses or damages to their property and belongings due to events like fire, theft, natural disasters, or other perils. It can cover both the structure and contents of the home.

4.    Travel Insurance: Travel insurance provides coverage for individuals traveling within India or abroad. It includes protection against trip cancellation or interruption, medical emergencies, loss of baggage, or personal accidents.

5.    Fire Insurance: Fire insurance policies cover damages or losses caused by fire to properties, including residential and commercial buildings, factories, or warehouses.

6.    Liability Insurance: Liability insurance provides protection against legal liabilities arising from third-party claims. It includes policies like public liability insurance, professional indemnity insurance, and product liability insurance.

These are just a few examples of the common types of general insurance policies in India. It’s important to carefully assess your needs, understand the coverage, terms, and conditions of the policies, and choose the ones that best suit your requirements.

6.    How do I choose the right general insurance policy for my needs?
Choosing the right general insurance policy in India requires careful consideration of your needs and an understanding of the available options. Here are some key factors to consider when selecting a policy:

1.    Assess your requirements: Start by evaluating your specific insurance needs. Determine the risks you want to cover and the level of coverage required. For example, if you own a car, motor insurance is essential, while if you have a family, health insurance becomes crucial.

2.    Research and compare: Conduct thorough research on different insurance companies and their policies. Compare the coverage, features, exclusions, claim settlement process, and premium rates. Look for insurers with a good track record, strong financial stability, and a high claim settlement ratio.

3.    Read policy documents: Carefully read the policy documents, terms, and conditions to understand what is covered and excluded. Pay attention to limits, deductibles, waiting periods, and claim procedures. Ensure that the policy aligns with your specific requirements and provides adequate coverage.

4.    Seek expert advice: If you find it challenging to navigate through various policies, consider seeking advice from an insurance expert or a trusted insurance advisor. They can provide personalized recommendations based on your needs and help you make an informed decision.

5.    Customer reviews and feedback: Look for customer reviews and feedback about the insurer’s claim settlement process, customer service, and overall experience. This can provide insights into the insurer’s reputation and reliability.

6.    Consider the premium: Compare the premium rates of different policies, but remember that the lowest premium doesn’t always indicate the best policy. Evaluate the coverage offered and the insurer’s reputation before finalizing your decision.

By considering these factors and conducting thorough research, you can make an informed decision and choose the right general insurance policy that meets your specific needs in India.

7.    How are general insurance premiums calculated?

Premiums for general insurance policies are determined based on several factors that assess the risk associated with the insured item or individual. Here are the key factors considered:

1.    Risk exposure: Insurers evaluate the risk exposure of the insured item, such as a vehicle, property, or health. This includes factors like the location, age, condition, and vulnerability to risks like accidents, damage, or theft.

2.    Coverage and limits: The extent of coverage and policy limits chosen by the insured also affect the premium. Higher coverage or lower deductibles often result in higher premiums.

3.    Claim history: Insurers review the insured’s past claims history. If the insured has made previous claims, it may indicate a higher risk profile and result in increased premiums.

4.    Underwriting factors: Underwriting factors like age, occupation, lifestyle habits, health conditions, and creditworthiness are considered for individual policies. These factors help assess the probability of claims and determine the premium.

5.    Statistical data: Insurers rely on historical data and actuarial analysis to estimate the likelihood of claims. Statistical models and industry-wide data on risks, losses, and trends are used to calculate premiums.

6.    Expenses and profit margin: Insurers consider their operating expenses, including administration costs, commissions, and profit margins. These are factored into the premium calculation.

7.    Government regulations: Insurance premiums in India are also influenced by regulatory guidelines set by the Insurance Regulatory and Development Authority of India (IRDAI). These regulations ensure fair pricing and protect policyholders’ interests.

Insurers use complex mathematical models, statistical techniques, and actuarial expertise to determine premiums that adequately cover the risk while ensuring the insurer’s financial stability. It’s important to note that each insurer may have their specific methods and considerations, so premiums can vary between companies. Consulting with an insurance professional or actuary can provide further insights into the specific premium calculation methods used by different insurers.

8.    What factors can affect the cost of general insurance premiums?

Factors that can affect the cost of general insurance premiums in India. Insurance premiums are determined by assessing the risk associated with the insured item or individual. Here are some key factors that influence the cost of general insurance premiums:

1.    Type of Coverage: The specific type of coverage chosen plays a significant role in determining the premium. Different policies have varying levels of coverage and features, and premiums are adjusted accordingly. For example, comprehensive coverage for a vehicle will have a higher premium compared to third-party liability coverage.

2.    Sum Insured or Policy Limits: The sum insured or policy limits define the maximum amount an insurer will pay in the event of a claim. Higher limits or a larger sum insured will result in higher premiums as it increases the insurer’s potential liability.

3.    Risk Factors: Various risk factors associated with the insured item or individual can affect the premium. For example, in motor insurance, factors like the make and model of the vehicle, age of the vehicle, and the insured’s driving history and age can influence the premium. Similarly, for health insurance, factors such as age, pre-existing medical conditions, and lifestyle habits can impact the premium.

4.    Deductibles or Excess: The deductible is the amount the insured needs to pay out of pocket before the insurance coverage kicks in. Choosing a higher deductible can lower the premium as the insured is assuming a greater portion of the risk.

5.    Claim History: The insured’s previous claim history can affect the premium. If the insured has a history of frequent claims, it may indicate a higher risk profile and result in increased premiums.

6.    Location: The geographical location of the insured can impact the premium. Areas prone to natural disasters, high crime rates, or accidents may have higher premiums to account for the increased risk.

7.    Insured’s Profile: Factors such as age, occupation, lifestyle habits, and health conditions can influence the premium. Insurers assess the individual’s risk profile to determine the likelihood of claims and adjust the premium accordingly.

8.    No-claim Bonus: Insurers often offer a no-claim bonus as a reward for not making any claims during the policy period. This can result in a discount on the premium for the following year.

9.    Market Conditions: Overall market conditions and competition within the insurance industry can impact premiums. Changes in economic factors, inflation rates, and industry trends can influence premium pricing.

It’s important to note that each insurer may have their specific underwriting criteria and premium calculation methods. Consulting with insurance professionals or comparing quotes from different insurers can help individuals understand the factors affecting premiums and choose the most suitable policy at a competitive price.

9.    How can I make a claim on my general insurance policy?

Here are the general steps to follow when making a claim:

1.    Contact your Insurance Company: Notify your insurance company as soon as possible after the incident occurs or when you become aware of the claimable event. Provide them with all the necessary details, such as your policy number, contact information, and a brief description of the incident.

2.    Fill the Claim Form: The insurance company will provide you with a claim form. Fill it accurately and provide all the required information. Include supporting documents like photographs, police reports (if applicable), medical reports (if applicable), and any other relevant documents related to the claim.

3.    Submit Documents: Compile all the necessary documents requested by the insurance company, such as proof of loss, invoices, bills, or any other supporting evidence. Ensure that you submit all the documents within the specified time frame mentioned in your policy.

4.    Follow-up with the Insurance Company: Stay in touch with your insurance company and provide any additional information or documents they may require during the claim assessment process. Maintain a record of all communication, including the names of the representatives you speak with and the dates of the conversations.

5.    Claim Assessment: The insurance company will evaluate your claim based on the provided information and supporting documents. They may conduct investigations or request further documentation if needed.

6.    Settlement: If your claim is approved, the insurance company will offer you a settlement amount based on the terms and conditions of your policy. They will communicate the settlement details to you. In some cases, the insurer may directly settle the claim with the service provider, such as a hospital or garage, based on the cashless facility.

7.    Claim Payment: Once you agree to the settlement offer, the insurance company will initiate the claim payment. The payment will be made as per the agreed terms, which could be a direct transfer to your bank account or through a cheque.
It’s important to thoroughly read and understand the claim process mentioned in your insurance policy. Each insurance company may have specific requirements and procedures. Promptly reporting the claim, providing accurate information, and cooperating with the insurer can help expedite the claim settlement process.

10.     What is the process for renewing a general insurance policy?

Follow these steps:

1.    Review Policy Details: Assess your existing policy coverage, terms, and conditions.

2.    Contact Insurance Provider: Get in touch with your insurance company or agent.

3.    Provide Required Information: Submit the necessary details for renewal, such as policy number, personal information, and any changes in requirements.

4.    Premium Payment: Pay the renewal premium within the specified time frame.

5.    Policy Renewal Confirmation: Once the payment is processed, you will receive a renewed policy document and confirmation of the renewal.
Remember to renew your policy before the expiration date to avoid any coverage gaps. It is advisable to review your insurance needs and compare policies to ensure you have appropriate coverage at the time of renewal.

11.     What is the role of an insurance agent or broker in the general insurance sector?

In the general insurance sector in India, an insurance broker plays a crucial role as an intermediary between the insurance buyer and the insurance company. As an expert in insurance, the broker acts in the best interest of the client and offers professional advice on insurance products and coverage options. They assess the insurance needs of individuals or businesses, analyze various insurance policies available in the market, and provide recommendations tailored to the client’s requirements. Insurance brokers also assist in negotiating terms, arranging policy issuance, and managing claims. Their expertise, knowledge of the insurance market, and access to multiple insurance providers make them valuable in helping clients make informed decisions and obtain the most suitable and cost-effective insurance coverage.