10 Reasons Why Group Health Insurance is a Game-Changer for Small Businesses

Small businesses are undeniably the backbone of any economy, but in a developing country like India, their influence cannot be overstated. Despite their size, small businesses play a crucial role in creating job opportunities, fostering innovation in health insurance, and promoting the country’s overall economic growth. But, in the dynamic landscape of modern business, where firms consistently strive to remain relevant and competitive, small enterprises face a relentless challenge in attracting and retaining top talent.

While small businesses might not be able to offer the same level of employee benefits as larger corporations, they can make full use of group health insurance to entice top talent. Offering a comprehensive health insurance plan is not merely a perk but a potential game-changer for small businesses. As more and more firms embrace this practice, let’s understand how insurance can revolutionize the way small businesses operate and flourish. 

Attracting and Retaining Top Talent

One of the key benefits of offering group health insurance lies in its ability to act as a powerful magnet in the competition for skilled employees. In today’s ever-competitive job market, a lucrative benefits package is often the deciding factor between a candidate accepting or rejecting a job offer from prospective employers. On the other hand, a robust best health insurance plan that extends its protective cover to employees’ families can act as a compelling incentive for talented individuals to continue working for a firm and forge a lasting relationship with it. 

Amplifying Employee Well-Being and Productivity 

Regardless of the industry, there is little doubt that healthy employees are the bedrock of productivity. By offering group health insurance, small businesses can ensure the facilitation of regular health check-ups, preventive care, and access to timely medical attention. This, in turn, can foster a sense of security among employees pertaining to their health. When employees feel secure about their health, they are more likely to be focused, engaged, and efficient, which further leads to heightened productivity and reduced absenteeism.

Capitalizing on Economies of Scale 

Small businesses often find themselves grappling with the challenge of adequately negotiating best affordable health insurance plans for individual employees. This is where group health insurance can really make a difference. Since it operates on the premise of economies of scale, group health insurance enables small businesses to harness the collective buying power of their workforce. Furthermore, it enables them to access better coverage options at lower premium rates as opposed to individual plans.

Leveraging Tax Advantages

Another key advantage of group health insurance is that it offers attractive tax benefits to small businesses. Since group health insurance is 100 percent tax-deductible, as stated by the Income Tax Department, small businesses can enjoy complete tax deduction benefits when they pay for an employee’s healthcare, as the entire amount of the premium paid by them gets accounted for as a legitimate business expense. Additionally, employees’ contributions to the plan are frequently made with pre-tax income, reducing their taxable income and fostering a mutually beneficial arrangement for both parties.

Mitigating Employee Turnover and Training Costs

High employee turnover can impose a significant burden on small businesses, draining valuable time and resources invested in recruitment and training. Group health insurance considerably reduces the likelihood of employees seeking alternative job opportunities solely due to superior benefits. This aids businesses in maintaining a stable and experienced workforce, ultimately reducing turnover-related expenses.

Fostering a Cohesive Community

The provision of insurance as a collective benefit allows small businesses to foster a sense of community and unity among their employees. When employees know their employer genuinely cares about their well-being, they are more likely to feel valued and emotionally connected to the organization’s success.

Flexibility in Customising Plans

Group health insurance offers flexibility to tailor plans according to the specific needs of the employees and the business. Small businesses can choose from a range of coverage options, including medical, dental, vision, and mental health benefits, to create a comprehensive package that suits their budget and aligns with their employees’ preferences.

compliance with regulations

Compliance with Regulations

In various regions, including India, the law mandates that employers provide insurance coverage to their employees. Offering group health insurance ensures that small businesses are in compliance with these regulations, avoiding potential penalties and legal complications. 

Competitive Edge in the Market

In the fierce competition for customers and clients, small businesses need a competitive edge. By highlighting the provision of group health insurance, businesses can distinguish themselves as employers who genuinely care about their employees’ well-being. This positive reputation can attract socially conscious customers and elevate the company’s brand image. 

Peace of Mind for Business Owners

Running a business often entails stress and uncertainty for owners. And small businesses are no different. Knowing that employees are covered by a group health insurance plan provides peace of mind to business owners. This enables them to focus on growing the business without being overly concerned about the financial burden that a sudden medical emergency could pose on the organization and its employees.


Given its myriad advantages, it’s quite evident that group health insurance is indeed a transformative asset for small businesses. Going beyond being a mere employee benefit, it has emerged as a strategic tool that drives employee satisfaction, attracts top talent, reduces expenses, and enhances overall productivity. Thus, investing in group health insurance is an investment in the future success of small businesses. By prioritizing the well-being of their workforce, small businesses pave the way for sustainable growth and long-term prosperity.

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How to Become a PoSP Advisor and an Empowered Entrepreneur?


A PoSP is an individual operating and managing a point of sale system in a business. Become a PoSP Advisor individual who handles transactions, processes payments, and provides customer service at the point of sale. 

A PoSP is knowledgeable about the point-of-sale software and hardware being used and is trained to operate the system efficiently. They assist customers in making purchases, handle cash or electronic payments, issue receipts, and maintain accurate records of transactions. Additionally, a PoSP may also be responsible for inventory management, sales reporting, and resolving any customer issues or inquiries related to the point-of-sale process. You can easily become a PoSP insurance agent with Policy Ensure. 

Start by familiarizing yourself with the point of sale (POS) industry. Understand the different POS systems, software, and hardware available in the market. Stay updated on emerging trends and technologies. Develop proficiency in operating POS systems. Learn about transaction processing, inventory management, sales reporting, and customer service. Familiarize yourself with software and hardware troubleshooting.

Effective communication is vital as a PoSP. To become a PoSP advisor, you must hone your interpersonal skills to interact with customers, address their queries, and provide excellent service. Develop active listening skills and the ability to communicate clearly and confidently. As an empowered entrepreneur, understanding sales and marketing principles is crucial. Learn about product positioning, target audience identification, and effective promotional strategies. Explore digital marketing techniques to expand your reach.

A few more things to become a PoSP insurance agent and an empowered entrepreneur:

Foster Customer-Centric Approach

Cultivate a customer-centric mindset and prioritize customer satisfaction. Develop problem-solving skills to address customer issues promptly and effectively. Strive to create memorable experiences for your customers.

Embrace Empowerment

Empowerment as an entrepreneur comes from within. Believe in your abilities, have a clear vision, and set meaningful goals. Surround yourself with a support system that encourages and motivates you. Embrace challenges as opportunities for growth and learning.

Continuous Learning

Keep up with industry advancements and seek opportunities for professional development. Attend workshops, seminars, and webinars to enhance your skills and stay updated with the latest trends. Embrace a growth mindset and always be open to learning. You need to do this if you want to become a PoSP insurance agent. 

Network and Collaborate

Build a strong network within the POS industry and entrepreneurial community. Attend industry events, join professional associations, and engage with like-minded individuals. Collaborate with others to share knowledge, insights, and experiences.

Take Calculated Risks

Entrepreneurship often requires taking risks. Assess and evaluate risks carefully, but don’t be afraid to step out of your comfort zone. Embrace calculated risks that align with your vision and can lead to growth and success.

Persistence and Resilience 

Entrepreneurship can be challenging, but persistence and resilience are key. Stay focused on your goals, adapt to changes, and learn from failures. Embrace setbacks as learning experiences and use them to fuel your determination. It will help you become a PoSP advisor who is successful. 

Understand the financial aspects of running a business. Learn about budgeting, cash flow management, profitability analysis, and financial forecasting. This knowledge will help you make informed decisions and ensure the financial health of your business. 

As an entrepreneur, surround yourself with a competent and motivated team. Delegate tasks effectively, provide clear guidance, and foster a positive work culture. Encourage collaboration and empower your team members to contribute their ideas and expertise. 

Stay updated on the latest advancements in POS technology. Explore features like mobile payments, e-commerce integration, and data analytics tools. Embracing technology can streamline operations, enhance customer experience, and drive business growth.

Continuously seek ways to improve your products and processes. Listen to customer feedback, conduct regular evaluations, and adapt accordingly. Embrace a culture of innovation and strive for excellence in all aspects of your business. Find experienced mentors who can guide you on your entrepreneurial journey. It is essential to have mentors if you want to become a PoSP advisor. 

Their insights, advice, and support can be invaluable in navigating challenges and making strategic decisions. Learn from their experiences and leverage their networks. Entrepreneurship can be demanding, but it’s important to prioritize your well-being. Maintain a healthy work-life balance to avoid burnout. Take breaks, engage in activities you enjoy, and nurture personal relationships. Remember, a balanced life fuels creativity and productivity. 

Consider the impact of your business on society and the environment. Incorporate sustainable practices and ethical principles into your operations. Engage in community initiatives and give back whenever possible. Markets and consumer preferences are ever-changing. Be flexible and willing to adapt your business strategies to stay relevant. Embrace a mindset of agility and constantly monitor industry trends to seize new opportunities.

Celebrate Milestones: Acknowledge and celebrate your achievements along the way when you become a PoSP insurance agent and adopt insurance brokerage services. Recognize the progress you’ve made and the milestones you’ve reached. This will boost morale, inspire your team, and fuel your motivation to continue growing and evolving.

Inspire Others: As an empowered entrepreneur, inspire and uplift others in your community. Share your knowledge, experiences, and insights through mentoring, speaking engagements, or writing. Encourage others to pursue their entrepreneurial dreams and empower them to succeed.

Remember, to become a PoSP insurance agent and an empowered entrepreneur is a personal journey. Continuously learn, adapt, and strive for growth. With passion, perseverance, and a commitment to excellence, you can create a successful business and make a positive impact in your industry.


The digital revolution has enabled entrepreneurs to use emerging technologies and be more efficient. The Indian entrepreneurship ecosystem has been advancing rapidly. However, there are still challenges entrepreneurs need to face. These can be related to access to finance, regulation issues, and infrastructure gaps. However, efforts are underway to address these issues and create a more supportive ecosystem for entrepreneurs. 

With a large domestic market, a growing middle class, and a culture that values entrepreneurship, the future of entrepreneurship in India appears promising. As technology continues to advance and more resources become available, Indian entrepreneurs have the opportunity to drive economic growth, create jobs, and address societal challenges through their innovative and impactful ventures.

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Health and Lifestyle: How can these two factors impact your life insurance premium?

When it comes to obtaining life insurance, there’s no one-size-fits-all approach to determining premiums. Insurance companies consider a multitude of factors to assess an individual’s risk profile, ensuring that the coverage offered aligns with the potential risks involved. Among these factors, health and lifestyle play a crucial role in shaping the cost of life insurance premiums. Let’s delve into how these factors can impact your life insurance premiums.

Health factor

Your medical history is a key determinant in the calculation of life insurance premiums. Pre-existing conditions such as diabetes, hypertension, heart disease, and cancer can lead to higher premiums due to the increased risk they pose. Insurance providers meticulously assess these conditions to gauge the potential impact on your lifespan and overall health.

Another health-related metric considered is Body Mass Index (BMI). A higher BMI often indicates health risks, which can result in elevated premiums. This is because obesity is associated with various health issues, including cardiovascular diseases and diabetes.

Tobacco and alcohol use are significant contributors to health risks. If you’re a regular tobacco user or engage in excessive alcohol consumption, you’re likely to face higher premiums due to the heightened likelihood of associated health complications.

Moreover, your family medical history is assessed to determine any genetic predispositions to certain illnesses. If your family has a history of conditions like heart disease or cancer, insurers might adjust premiums to reflect the increased likelihood of these conditions affecting you.

Undergoing medical tests is common during the application process. The results provide insurers with an objective assessment of your health status, which in turn influences premium calculations. Positive test outcomes may lead to more favourable premiums while concerning results might result in higher costs.

Lifestyle factor

Your lifestyle also significantly impacts life insurance premiums. Certain occupations entail higher risks due to exposure to hazardous environments or physical demands. Jobs in industries like mining, construction, aviation, and offshore drilling are often deemed higher risk, potentially leading to elevated premiums.

Engaging in high-risk hobbies and activities like extreme sports or adventure pursuits can increase premiums. These activities raise the likelihood of accidents or injuries, which insurance companies take into account when calculating risk.

Frequent travel to regions with health risks, political instability, or high crime rates might influence premiums. Travelling to areas with prevalent diseases can also impact the cost of insurance due to the associated health risks.

Your driving behaviour matters too. A history of accidents, traffic violations, or reckless driving can lead to higher premiums, as it indicates a higher likelihood of premature death or injury.

Financial stability is also considered. Insurers often view a stable financial position as an indicator of responsibility, potentially resulting in more favourable premium rates.

Substance abuse, including tobacco, alcohol, and recreational drugs, can significantly raise premiums due to the health risks associated with these habits.

While not directly factored into premium calculations, maintaining a healthy diet and lifestyle can contribute to better overall health. This healthier profile might result in more competitive premiums.

Stress levels can indirectly impact health. High-stress professions or lifestyles might lead to various health issues. Managing stress through relaxation techniques can positively affect premiums.

Consistent lack of sleep or sleep disorders might lead to health complications, potentially influencing premium calculations.

A history of mental health disorders might influence premiums, especially if they impact life expectancy or overall health.

Safety precautions in daily life, such as wearing seat belts and helmets, can demonstrate responsible behaviour, potentially impacting premiums positively.

Some insurers offer incentives for regular health screenings or wellness programs, which can lead to discounts on premiums. Maintaining a healthy weight through exercise and proper diet can contribute to better health and potentially lower premiums.

It’s crucial to provide accurate information during the application process, as the impact of health and lifestyle factors on premiums can vary between insurance companies. Working with an experienced insurance advisor can guide you through the process and help you find the most suitable coverage at an affordable cost.

Remember, the goal of life insurance is to provide financial security for your loved ones, and understanding how these factors influence premiums can help you make informed decisions about your coverage.

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Five things to keep in mind while buying car insurance for the first time

The idea of owning a car evokes emotions like no other. It gives us a sense of freedom and endless possibilities that lay open—something that has often been romanticized in movies and novels. You too would have imagined yourself going on those picturesque drives, turning up the music, and driving off into the sunset. But while you plan to embark on great adventures, car ownership comes with great financial responsibility, making car insurance a crucial component.

As a responsible car owner, buying appropriate car insurance is not only a legal obligation but also a critical step in safeguarding your valuable assets and protecting your financial future by ensuring against financial security. And yet, car insurance is often perceived as a mere formality, with many car owners buying it without much thought. That’s largely due to the vast array of insurance providers and policy options that make selecting the right car insurance an uphill battle. To simplify this arduous task and assist you in making an informed decision, here’s a look at five key factors one must consider when purchasing car insurance for the first time:

coverage that suits your needs

Coverage That Suits Your Needs

One of the most vital considerations when buying car and motor insurance is the kind of coverage it offers. Most of the policies available on the market generally include two primary types of coverage: third-party liability and comprehensive coverage. Third-party liability insurance provides coverage for damages one might cause to someone else’s property or injuries to others in the event of an accident. When it comes to comprehensive coverage, it safeguards the insured by covering third-party liability and also covering damages to their vehicle due to accidents, theft, vandalism, and natural disasters (as per the policy). Thus, by factoring in your requirements, driving habits, and the value of your car, you can narrow down the best-suited coverage option.

Understanding Deductibles and Premiums

Having decided on the coverage option, the next crucial aspect of buying car insurance involves contemplating the deductible and premium structure. Since the deductible denotes the amount that one is subjected to paying out of their own pocket before their insurance coverage comes into effect, it can have a significant impact on the premium amount. For instance, opting for a higher deductible can lower your premium, but it will increase your immediate expenses in the event of a claim. On the other hand, a lower deductible will lead to a higher premium, but it can relatively reduce the financial burden at the time of a claim. Hence, you must analyze your financial capabilities to pay the deductible and choose a balance that is in sync with your budget and risk tolerance.

Extend the Scope of Your Policy with Add-On Covers

Regardless of the insurance provider one opts for, understanding the add-on coverage offered by them can serve as a platform for extending the scope of your policy. Today, modern-day insurers offer various add-on covers that could include zero depreciation covers, engine protection, and roadside assistance, among others. Though these add-ons do increase your premium, they adequately make up for it by providing extra protection that can prove valuable in dire situations. Given your driving pattern and the condition of the vehicle, you can specifically opt for the add-ons that would be beneficial for you. When purchasing car insurance for the first time, tailoring your policy with relevant add-ons can help enhance the coverage that suits your specific needs.

Evaluate the Insured Declared Value (IDV)

Determined by the current market value of your car, the Insured Declared Value refers to the maximum amount the insured can claim in case of a total loss or theft of your vehicle. Since a higher IDV leads to a higher premium and vice versa, it is essential to choose an appropriate IDV that accurately reflects your car’s true value to avoid underinsurance or overinsurance scenarios that can have serious consequences during the claims process. That’s why you must consult with the insurance provider or use online tools to determine the appropriate IDV for your vehicle. This key consideration will enable you to receive fair compensation in the event of a significant loss and help you avoid financial setbacks.

Compare Quotes and Read the Fine Print

After you’ve spent countless hours contemplating the aforementioned points, the last and definitely not the least consideration should be given to comparing multiple quotes from insurance providers and reading their fine print. Just like other things, you must not settle for the first insurance policy that comes your way. Making use of credible online tools, one must take the time to compare the quotes from different insurance firms and look beyond just the price, considering the coverage, deductibles, and additional benefits offered in each policy. Once you’ve chosen the policy, factoring in all key elements, don’t forget to read the policy documents before making the purchase. After going through all the terms, conditions, and clauses mentioned in the policy, you should not hesitate to seek clarification from the insurer in case of any doubts.


Arguably one of the most underrated components of car ownership, purchasing car insurance demands thoughtful consideration and a thorough understanding of an individual’s requirements. The right policy should not only comply with legal obligations but also provide adequate coverage for your specific needs. By taking into consideration key factors such as coverage options, deductibles, premiums, add-on covers, and the Insured Declared value, one can make an informed decision that helps in attaining both peace of mind and financial security. When buying car insurance for the first time, remember to compare policy quotes from multiple insurers and read the fine print diligently before making the payment. Bolstered by this knowledge, you can efficiently navigate the confusing technicalities of car insurance to procure a policy that safeguards you against unforeseen risks while driving on the road.

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Is Home Insurance Tax Deductible?

In order to shield their finances from potential losses and damage to their properties, it is imperative for homeowners to be protected with home insurance. The subject of whether home insurance costs are deductible from taxes does come up frequently among Indian homeowners, however, the Income Tax Act of 1961 currently prohibits the direct deductibility of home insurance premiums. Indian tax regulations do not make any provisions for specifically deducting the premiums paid for house insurance when determining taxable income, unlike other insurance services like life insurance or health insurance.

Although home insurance might not offer tax benefits directly, it’s crucial to take into account the overall financial protection it offers. Homeowners must balance the possible tax benefits with the peace of mind that comes from knowing that their most valuable possession is sufficiently safeguarded in case of unanticipated circumstances like fire, theft, or natural catastrophes. It is important to remember that India’s tax laws and regulations are dynamic and might change over time. For the most up-to-date and accurate information on the tax deductibility of home insurance premiums, it is wise to keep up with the latest tax laws and consult highly trained PoSPs like the ones associated with insurance brokerage services such as Policy Ensure.

Other tax benefits for homeowners

Other tax benefits for homeowners

Despite home insurance not being tax deductible in and of itself, homeowners can look into alternative options to obtain tax benefits associated with their properties. For instance, under Section 24(b) of the Income Tax Act, those who have taken out home loans may be eligible for deductions on the interest paid. In addition, homeowners may deduct, up to a certain amount, the principle of their mortgage payments under Section 80C. Through riders or add-on covers that are included with some home insurance policy cost, one can also potentially obtain tax savings. These add-ons may provide coverage for certain hazards or objects, such as jewelry, electronic equipment, or the cost of external accommodation in the event of property damage. These add-ons can also qualify for tax deductions depending on the specifics of the policy. To ensure compliance with tax rules, it is crucial to carefully analyze the policy documents and speak with tax professionals or insurance broker PoSPs.

At a glance

At a glance: Home insurance and tax benefits

While the cost of house insurance itself is not tax deductible in India, property owners should not undervalue the importance of protecting their houses with sufficient insurance policy coverage. Home insurance offers security and peace of mind against unforeseen hazards that far outweigh any potential tax advantages. It’s important to keep in mind that tax regulations often change, therefore, for smart financial planning and maximizing attainable tax benefits, staying informed on the most recent developments and seeking competent guidance are crucial. To conclude, purchasing home insurance remains a wise move to safeguard one’s most valuable asset and provide long-term financial security. 

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Comprehensive Vs Third-Party Motor Insurance: Coverage, Cost & Considerations

When it comes to insuring your vehicle, it’s essential to choose the right type of motor insurance that suits your needs and offers adequate protection. In most countries, there are two primary options: comprehensive motor insurance and third-party motor insurance. Each type has its advantages and drawbacks, and understanding the differences between them is crucial for making an informed decision. This article aims to compare comprehensive and third-party motor insurance in terms of coverage, cost, and important considerations to help you choose the most suitable policy for your vehicle.


Comprehensive Motor Insurance:

Comprehensive motor insurance, as the name suggests, offers extensive coverage for various scenarios. It not only includes third-party liability coverage but also covers damages to your own vehicle. In the event of an accident, theft, fire, or natural disasters like floods or storms, this type of insurance will reimburse you for repairs or replacement of your vehicle. Moreover, comprehensive insurance usually covers personal accident benefits for the driver and passengers, medical expenses, and legal liabilities arising from accidents.

Third-Party Motor Insurance:

Third-party motor insurance, on the other hand, provides coverage only for liabilities towards third parties involved in an accident caused by the insured driver. This includes compensation for injury or death of third parties and damage to their property. However, third-party insurance does not cover any damages to your own vehicle. It is the most basic form of auto insurance mandated by law in many countries.


Comprehensive Motor Insurance:

Comprehensive motor insurance typically comes with a higher premium compared to third-party insurance due to its wider coverage. The premium amount depends on various factors such as the vehicle’s make and model, the driver’s age and experience, previous claim history, and the location where the vehicle is primarily used or parked. While the upfront cost may be higher, the additional protection and peace of mind make it a preferred choice for many vehicle owners.

Third-Party Motor Insurance:

Third-party motor insurance is generally more affordable as it covers a limited scope of risks. While it provides the necessary legal coverage, it might not be sufficient for those seeking greater protection for their own vehicle.


Vehicle Value and Age:

The value and age of your vehicle play a significant role in deciding the type of insurance you should opt for. If you own a brand-new, expensive car, comprehensive motor insurance would be a wise investment to safeguard your substantial financial outlay. On the other hand, if you own an older vehicle with a lower market value, third-party insurance might suffice.

Personal Financial Situation:

Your personal financial situation should also be considered when choosing insurance. If you can afford a higher premium and want comprehensive coverage, it could save you from significant financial burdens in case of accidents or damages. However, if you have budget constraints, third-party insurance might be the more viable option.

Driving Habits and Location:

Assess your driving habits and the environment in which you drive regularly. If you frequently commute in heavy traffic or live in an area with a high incidence of accidents or thefts, comprehensive insurance could be beneficial. Conversely, if you rarely use your vehicle or drive in low-risk areas, third-party coverage might be sufficient.

Additional Riders and Deductibles:

When choosing comprehensive insurance, consider the additional riders available, such as roadside assistance, zero depreciation, or engine protection. Additionally, check the deductible amount, which is the portion of the claim you’ll have to bear in case of an incident. A higher deductible can lower your premium but might increase your out-of-pocket expenses during a claim.

In conclusion, the choice between comprehensive and third-party motor insurance depends on your individual needs, budget, and risk appetite. Comprehensive vehicle insurance offers broader coverage, including damages to your own vehicle, while third-party insurance provides essential legal coverage for third-party liabilities. Carefully evaluate your vehicle, financial situation, driving habits, and location before making a decision. Ultimately, having any form of auto insurance is essential to protect yourself and others on the road, providing you with the peace of mind that comes with knowing you are financially secure in the event of an unforeseen accident.

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Critical illness policy must cover ailments relevant to your family history

Owing to rising pollution levels, sedentary lifestyles, and changing food habits, the incidence of critical illnesses has skyrocketed. Yet, very few people buy a critical illness cover that can offer them protection against these financially ruinous ailments. A study by PolicyX.com found that of every 100 policies purchased on their platform over the past year, only two were critical illness covers (89 were hospitalisation plans, seven were senior citizen plans, and one was an accidental cover).

How do they work?

Critical illness policies cover diseases like cancer, kidney failure, heart attack, coma, stroke, organ transplant, bone marrow transplant, paralysis, major burns, and others listed in the policy.

Says Naval Goel, founder and chief executive officer (CEO), PolicyX, “These policies cover a broad spectrum of life-threatening diseases and pay a lump sum amount if one is detected after the policy has commenced.”

Reasonable premiums

Critical illness policies usually come with a high sum insured, as the cost of treating these illnesses is very high. A Rs 10 lakh cover costs approximately Rs 3,500-5,000, depending on the number of ailments covered.

Two variants of these policies are available. Says Roopam Asthana, CEO and whole-time director, Liberty General Insurance, “First is the bundled plan which covers a range of critical illnesses. Typically, the bundles cover nine, 25, or 43 conditions. Second are the disease-specific policies, which cover one particular condition such as cancer, kidney failure, etc.” Both offer similar benefits.

Compensate for loss of income

The lump-sum payout acts as a replacement for loss of income and can also be utilised for costs that are not covered by a normal health insurance (hospitalisation) cover. Says Rahul M Mishra, co-founder and director of PolicyEnsure. “The receipt of a lump sum allows the policyholder to focus on recovery without worrying about medical expenses.”

Parthanil Ghosh, president, retail business, HDFC ERGO General Insurance Company, points out that that a critical insurance policy offers coverage even if the policyholder avails treatment abroad.

They also offer tax deduction on the premium paid.

Only listed ailments covered

One drawback of these policies is that they only cover the illnesses specified in the policy. Says Mishra, “Many policies have waiting periods before certain illnesses are covered.”

Be aware of exclusions

The exclusions vary from one insurer to another. Says Goel, “Critical illness policies do not cover dental care, cosmetic surgeries, illnesses not listed in the policies, maternity and infertility treatments, critical illness arising due to a congenital disorder, etc.”

A claim under this policy cannot be sought during situations of war or natural calamities like earthquake, tsunami, etc. Says Ghosh, “Claims will be rejected if the insured participates in or is involved in naval, military, or air force operations, racing, diving, aviation, scuba diving, parachuting, hang-gliding, rock climbing, or mountain climbing.”

Points to keep in mind

Review the list of critical ailments covered by the policy and see whether those relevant to your family’s medical history are included. Says Ghosh, “Before deciding the sum insured, assess your current health status and lifestyle habits and then determine an appropriate coverage amount that will be adequate to handle medical expenses, loss of income, and financial obligations during a critical illness.”

Check the total tenure. Says Asthana, “Some insurers put a cap on the maximum age of renewal. Check this particular ceiling before buying a plan.” It is advisable to go with a plan that offers lifelong renewal.

Ghosh suggests checking the claim settlement ratio of the insurer.

These policies come with a survival period condition. Says Bhaskar Nerurkar, head of the health administration team, Bajaj Allianz General Insurance, “The insured needs to survive for a specific number of days after being diagnosed with a listed ailment to make a claim.” The lower this period, the better.

Making a claim under this policy is simple. All a policyholder needs to do is submit the diagnostic reports for the listed ailment.

Finally, Goel suggests that if you have a family history of a critical illness or work in a risky and polluted environment, then you must purchase this plan.

Key features to look for

 Go for a policy with minimum waiting period

 Also select one with the minimal condition regarding survival after diagnosis

 Select a policy that offers lifetime renewal

 Some policies allow you to pay the premium for up to three years; some discount is available if you pay for a longer tenure in   one go  

 Many policies offer additional benefits, such as cancer reconstructive surgery, cardiac nursing, dialysis care, physiotherapy,   etc. (there may be caps on these benefits)

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How Life Insurance Protects Your Financial Future Against Inflation

Inflation is an inevitable economic reality that erodes the purchasing power of money over time. As prices rise, the value of the currency diminishes, impacting your ability to afford the same goods and services. While inflation is a concern for everyone, it can be particularly worrisome for those planning their financial future, especially when it comes to retirement and providing for loved ones after they’re gone. This is where life and health insurance plays a crucial role in safeguarding your financial well-being against the effects of inflation.

The purchase value of money gradually decreases over time as a result of inflation, an unavoidable aspect of the economy. You may find it harder to afford the same goods and services if prices rise due to the declining worth of currency. While inflation is a concern for everyone, it can be particularly worrisome for those planning their financial future, especially when it comes to retirement and providing for loved ones after they’re gone. Hence, to protect your financial security from the consequences of inflation in this situation, life insurance is essential.

Preserving the Value of the Payout:

One of the primary methods by which life insurance policy shields your future finances from inflation is by offering a death benefit that keeps its true worth constant. Regardless of how the economy is affected by inflationary forces, the sum assured, or death benefit amount, for a life insurance policy stays the same. Consequently, in the event of your passing, your beneficiaries receive a payout that still holds significant value, even if it was purchased years or decades ago.

Long-Term Financial Security:

Life insurance provides your loved ones long-term financial security, ensuring that they possess the resources to cope with the effects of inflation on their standard of living. Mortgage payments, cost of education, unpaid debts, and ongoing living expenditures that can rise due to inflation can all be covered with this death benefit, ensuring a financially protected life for the policyholder’s family.

Supplementing Retirement Income:

Whole life and universal life permanent life insurance policies include a cash value component that increases over time. As an added benefit, these policies create a cash reserve that policyholders can access at any moment during their lifetime. This cash value builds up on a tax-deferred basis, which allows it to expand more quickly than taxable savings accounts. Policyholders can also augment their retirement income by accessing the accrued cash value, which lessens their reliance on other assets that might be impacted by inflation.

Inflation-Indexed Policies:

Some insurers offer inflation-indexed life insurance policies to more effectively keep up with inflation. Inflation rates or a particular consumer price index are taken into account when adjusting the death benefit and cash value under these policies. This allows the policy’s coverage to grow in step with the cost of living, guaranteeing that beneficiaries will have enough money to cover rising costs.

Avoiding Financial Strain for Loved Ones:

 In addition to safeguarding your financial future, life and accidental insurance policy offers the peace of knowing that your loved ones won’t suffer financially in your absence. Living expenses can rise significantly as a result of inflation, and without careful financial preparation, your family’s finances may be put under financial stress. By securing life insurance coverage, you create a safety net that shields them from the potentially devastating effects of inflation.

At a glance: Life insurance and protection against inflation

Life insurance is an effective instrument to protect your financial future and combat the damaging impacts of inflation. Life insurance makes sure that your family receives the support they require, even in the face of escalating costs, by supplying inflation-indexed policies, a consistent death benefit, or generating cash value. You may safeguard your family’s financial stability, take care of their needs, and leave a long-lasting legacy of security and stability by investing in life insurance. 

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Expert Advice: 5 Key Elements To Know Before Buying A Health Insurance Policy

In our fast-paced world where uncertainties loom large, the need to plan for the future is undeniably imperative. Similarly, when it comes to medical emergencies, a lack of planning for exorbitant expenses can lead to major financial upheaval. One of the most effective, yet underrated, ways of doing that is by virtue of a health insurance policy that is tailored to the specific needs of customers. 

While one doesn’t really need an incentive to buy health insurance, the COVID-19 pandemic surely reinforced its importance in our lives. The global pandemic exposed our unpreparedness in case of health-related emergencies, altering our perception of health insurance and raising pertinent questions. Is my health insurance good enough? Does it cover unforeseen health hazards like COVID-19? Will it still burn a hole in my pocket? 

With these growing questions, people now seek better awareness, guidance, and understanding to find the right health insurance plans that can cater to their specific needs – a promise that is being fulfilled by the ever-growing network of Policy Ensures certified Point of Sales Person (PosP). Therefore, in the post-pandemic era, as you go about finding the best health insurance plan for yourself or your family, here are 5 key elements you must consider before investing in a policy:

Health Insurance: No Longer A Luxury, But A Necessity

For a long time, health insurance was perceived as a luxury, especially in growing nations like India. While some deemed it as an added expense, others remained unperturbed by the idea of safeguarding their health via an insurance plan. But, it eventually took the global pandemic to reiterate the importance of health insurance in the country.

According to The Hindu report, demand for health insurance has shot up by 321% in the post-pandemic era. This is a valid indicator of the changing perception and increased awareness among customers towards the health insurance industry. With uncertainties akin to Covid-19 looming large, the importance and relevance of buying health insurance that provides holistic and adequate coverage simply cannot be overlooked.

Sum Insured: What’s Sufficient Today Might Be Inadequate Tomorrow

Health insurance policies, akin to ones related to motor vehicle and home insurance, work on the principle of indemnity. Simply put, these insurance policies compensate the customers for all the losses covered by the policy. The extent of damages that a policy covers in a stipulated time period is what is termed as the sum insured. For instance, in medical policies, the sum insured denotes the maximum amount that an insurer will pay for hospitalization in a given time.

In the event of unexpected medical emergencies, one can be easily exposed to financial debt instigated by medical bills, diagnostic charges, and other hospitalization costs. With the bills often running higher than the sum insured in the insurance plan, an individual’s savings can take a direct hit. That’s why it’s important to opt for a plan with a high sum insured to minimize out-of-pocket expenses. While it might push the premium up, you can thoroughly reap its benefit with better coverage than regular plans.

Selecting A Plan? Flexibility Is Key To Effective Health Insurance

While there are numerous things one can factor in before making up their mind for a specific health insurance plan, flexibility is undeniably one of the most important elements to take into consideration. In the event of a medical emergency that involves more than one member of your family, having individual health insurance plans surely won’t cut it. As witnessed during the recent pandemic, many families were exposed to the ramifications of not having a floater plan that covered health insurance of their family members.

Unlike individual health insurance policies, family floater plans are relatively cost-effective which make them ideal for providing medical coverage for all members of the family. Factoring in the age and other necessary information of the members, one can opt for a floater plan which is tailored to the needs of the family. While there are a lot of floater plans available in the market, one must leverage the expertise of insurance brokers like Policy Ensure to efficiently review and compare them in their bid to find the one that is flexible enough to accommodate all members of the family.

Room Rent Cap: Go For A Higher Limit

Health insurance plans might seem easy to purchase, but understanding the nitty-gritty pertaining to a policy is an uphill battle that can have a direct impact on your finances. Among some key elements that need a lot of demystification, the room rent limit is arguably the one that needs special attention from customers. A cap imposed on the coverage of boarding expenses of the hospital room rent limit has a significant impact on the overall cost of treatment.    

Therefore, you must lay a greater emphasis on the cap on room rents to avoid burning through your savings during an uncertain medical emergency. While selecting a health insurance policy, people should also factor in inflation costs and look for a plan with a higher limit on room rent to reduce personal expenses. Though it might attract a higher premium than other available policies, the one with a high cap on room rent can surely help ensure that you get the best possible treatment without fretting over additional expenses.

Employer Health Insurance: It May Not Be Enough During Uncertain Events

In the modern world, the majority of organizations offer health benefits and insurance plans to their employees. People, for long, have been content with the health insurance offered by their employers. That is one of the reasons why most of the individuals still don’t opt for an individual policy despite better coverage on offer. However, this over-dependence on employer health insurance can cost you dearly in the event of a medical emergency.

Since most of the health insurance policies offered by employers have limited coverage, depending solely on that can translate into additional out-of-the-pocket expenses. On the other hand, relying solely on employer health insurance also means that, in the event of a job loss, you would have to shell money from your savings to negate health-related challenges. Hence, while a healthcare plan offered by your employer might seem like a great deal for now, an individual policy with better coverage is what you’ll really need to sail through future uncertainties financially.

Future-proof Your Health By Consulting Certified Insurance Brokers

Regardless of age, time, and even financial planning, there is little doubt over the fact that a medical emergency can come knocking anytime. This, in turn, makes us all vulnerable to the risk of healthcare debt owing to rising medical costs. One of the cost-effective ways to beat medical treatment inflation is by buying a health insurance plan. 

However, spoilt for choices in the market, most of us dread the painstaking process of reviewing and comparing available policies in our search for finding the right one. That’s why you need the expertise and experience of Policy Ensures certified PosP who can help you understand the vital aspects of the available policies and guide you towards the right health insurance plan. As the popular saying goes, health is surely wealth. But considering the uncertainties of life, one truly needs some wealth in the form of health insurance to ensure good health.

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How much health insurance do you need in your 30s? Know how to choose the right medical insurance policy

Health issues often do not wait to strike till your old age, especially due to modern lifestyle. Even those who are as young as 30 years old often need treatments that require hospitalisation and may make a big dent in their savings. Health insurance comes in handy in such a situation. Moreover, if you buy a health insurance policy early, even with a low premium you can afford high coverage.

But how much health insurance coverage do you need? What are the things to look at while buying health insurance cover when you are in your 30s? ET Wealth Online spoke to a number of experts to find out what will be the ideal health insurance sum assured for those who are in their 30s and how to choose it.

Why do you need to buy a health insurance policy when you are young?

There are several benefits you will get for buying a health insurance policy in your 30s. Firstly, you will get a comprehensive health insurance cover at an affordable price. “As young consumers fall into the bracket of higher immunity and lower risk of contracting several medical conditions like diabetes, hypertension, or critical illnesses such as organ failure, cancer, cardiovascular diseases, etc., they have the advantage of getting higher coverage at a lesser premium,” said Siddharth Singhal, Business Head – Health Insurance, Policybazaar.com.

Further, most health insurance policies have waiting periods for specific treatments or pre-existing conditions. By purchasing health insurance early, you can serve out these waiting periods while you are still healthy, ensuring that coverage is available when you need it in the future, explained Rakesh Goyal, Director, Probus Insurance Broker.

Moreover, it offers you peace of mind. Knowing that you have a financial safety net in place can free you from stress and worry when it comes to managing healthcare costs.

What should be your ideal sum-assured amount?

When buying a health insurance policy, the most important question is how much coverage you should get. The ideal sum assured depends on various factors like lifestyle, income, family size, location, and medical history.

“Consider the potential healthcare costs you may incur in the future. Evaluate the average medical expenses in your region and factor in any specific health concerns or pre-existing conditions. Ensure the sum assured is adequate to cover potential medical bills,” said Goyal.

As a thumb rule, it is recommended to have a sum assured of at least 2 to 3 times your annual income, mentioned Rahul M Mishra, Co-Founder & Director, Policy Ensure.

“For a person staying in a metropolitan city like Delhi or Mumbai, a sum insured of Rs 10 lakh per member is recommended. However, for a family of two adults with one child, the policyholder should opt for Rs 30 lakh of coverage,” said Singhal.

Echoing the same, Pankaj Goenka, Business Head of InsuranceDekho said, the ideal sum assured for a 30-year-old smoker as well as a non-smoker should be around Rs 10 lakh.

How much a health insurance policy of Rs 10 lakh can cost you at the age of 30



Cover Amount

Annual Premium
Care Health Insurance
Care Supreme

Rs 10 Lakh

Rs 8,419

Niva Bupa Health Insurance
ReAssure 2.0 Bronze+

Rs 10 Lakh

Rs 8,756

Star Health Insurance
Star Comprehensive

Rs 10 Lakh

Rs 11,476

Aditya Birla Capital
Activ Fit Plus
Rs 10 Lakh (+ Rs 10 Lakh extra)
Rs 8,032

HDFC ERGO General Insurance
Optima Secure
Rs 10 Lakh (+ Rs 10 Lakh extra)
Rs 10,443

ManipalCigna Health Insurance
Prime – Advantage

Rs 10 Lakh

Rs 11,522

Reliance General Insurance
Health Gain

Rs 10 Lakh

Rs 6,072

Tata AIG Insurance

Medicare Premier

Rs 10 Lakh
Rs 11,909

Digit Insurance
Infinity Wallet

Rs 10 Lakh
Rs 8,796

Source: PolicyBazaar.com

If affordability is not a concern, you should take a health insurance policy that has a sum assured of more than Rs 10 lakh but not less. As a young person, you would need this health insurance cover for a longer period. Therefore, a higher sum assured will not only help you fight the current cost of treatment but also higher costs in the future due to inflation.

If you live in a metro, the sum assured can be around Rs 20 lakh, said Kapil Mehta, Co-founder, SecureNow Insurance Broker. Explaining two important reasons behind it, Mehta mentioned, “Firstly, many diseases that impact the young, such as cancers, can cost Rs 10 to 15 lakh to treat. Secondly, the insurance you are buying today should have a sum assured that factors in medical inflation and the higher costs expected in the future for treatment.”

“This medical inflation is between 10 per cent and 15 per cent per annum. That is why a higher sum assured of Rs 20 lakh makes the most sense. From a pricing standpoint, the premium difference between a Rs 10 lakh and a Rs 20 lakh cover is not that significant. Both smokers and non-smokers should have a Rs 20 lakh cover,” he added.

How much a health insurance policy of Rs 20 lakh can cost you at the age of 30
Annual Premium (Rs)
ICICI Lombard General Insurance
Health AdvantEdge Apex Plus
Future Generali Indian Insurance
Health Absolute(Platinum)


SBI General Insurance
Arogya Supreme Health Insurance

Star Health Insurance
Star Comprehensive Insurance Policy
Niva Bupa Reassure 2.0(Platinum+)
Aditya Birla Capital
Activ Health Fit
Reliance General Insurance
HealthGain Insurance

Oriental Insurance Arogya Sanjeevani Policy
HDFC Ergo General Insurance
Optima Secure


Iffco-Tokio General Insurance
Individual Health Protector Policy
Royal Sundaram General Insurance
Lifeline Supreme


Chola MS General Insurance
Flexi Health Supreme(Plus)


Tata AIG Insurance
Bajaj Allianz

Individual Health Insurance(Gold Plan)

Manipal Cigna
ProHealth Prime
Source: SecureNow Insurance Broking Pvt. Ltd.

The data pertains to individual health insurance cover of Rs 20 lakh for 30-year-old (unmarried), non-smoker, residing in a metro, as of August 1, 2023. Data is indicative. Actual premium and information may vary.

Do keep in mind that if we compare the premium for different sums insured, then when we move from Rs 5 lakh to Rs 10 lakh, we get 2X coverage, but the premium increases only 30-40 per cent. Similarly, for Rs 10 lakh to 20 lakh, the premium increases only 20-30 per cent and a similar trend is observed for a higher sum insured, said Goenka.

How to choose your health insurance policy in 30s

As you get a rough idea about how much health insurance coverage you need, let’s find out how to choose your insurance policy. It’s crucial to take into account a number of things while choosing health insurance coverage. “The main factors to consider are product features, claims payment record, and premium,” said Mehta.

To make it easier for you, ET Wealth has listed eight points that you need to keep in mind.

Coverage and benefits:You must look for comprehensive coverage that includes hospitalisation expenses, pre and post-hospitalisation costs, daycare procedures, ambulance charges, and other relevant benefits based on your specific needs, explained Goyal.

Plans with no sub-limits:Ideally, you may choose a health insurance policy that does not have any kind of co-payments and covers expenses like room rent, ICU charges, domiciliary treatment costs, etc. Plans with sub-limits limit the scope of coverage and result in out-of-pocket expenses, explained Singhal.

Network of network hospitals:Your insurer should have a good number of network hospitals so that you can get quality treatment in a cashless manner. The more the number of network hospitals, the more beneficial it is for you as a policyholder, said Goenka.

Waiting period:The waiting period is the time period that you have to wait before you can file a claim on your health insurance policy. Some policies have longer waiting periods than others. So, while buying a health insurance plan , you must check the waiting period as it varies from insurer to insurer.

Flexible coverage:Individual health insurance allows you to select coverage options and add-ons that align with your personal health needs. It provides flexibility in choosing deductibles, coverage for pre-existing conditions, maternity benefits, and other specific requirements, said Goyal.

Claim settlement ratio:The claim settlement ratio refers to the insurer’s efficiency in settling health insurance claims. You should ideally choose a company that has a higher claim settlement ratio.

Customer service:The insurer should have good customer service to answer all your queries. You can check the insurer’s customer service by calling their customer service number or by reading online reviews, said Pankaj Goenka, Business Head Head, InsuranceDekho.

Look for plans with a renewal bonus:Since medical inflation in India is 14 per cent, it is important that your health insurance premium increase every year. Hence, the renewal bonus is an important factor to look at, Goenka added.

Should you opt for critical illness health insurance cover?

Once you have comprehensive medical insurance, you can consider buying a standalone critical illness insurance cover. This policy covers a large number of ailments and you get a fixed amount if diagnosed with a named critical illness. If you have a critical illness in your family history or have a high-risk job then opt for a critical illness or disability rider respectively, said Naval Goel, Founder and CEO, PolicyX.

Some common critical illnesses that often result in significant claims include cancer, heart-related conditions, neurological disorders, kidney diseases, and organ failures.

“If you opt for critical illness cover, carefully review the policy terms and conditions to understand which critical illnesses are covered and the payout structure. Consider factors such as family medical history, lifestyle, and the prevalence of specific illnesses when deciding whether to choose critical illness cover or riders. Additionally, it is crucial to compare the cost of critical illness riders or standalone policies with the benefits they offer. Some individuals may prefer to have a separate critical illness policy to ensure higher coverage amounts, while others may find riders more cost-effective,” said Goyal.

Should you add your family to your health insurance policy?

The 30s could be a time when many people have just started a family or planning to start one in the next few years. When you are purchasing a health insurance plan in your 30s, you need to take into account how you are planning to take care of your family or dependents going forward.

To address the healthcare needs of your family or dependents, you go for a family floater plan where you can add your family members to your health insurance policy. Many insurers allow you to add family members during policy renewal or within a specific timeframe after marriage or childbirth.

Do remember that individual health insurance does not allow you to add dependents. “A family floater plan is cheaper than an individual plan as the sum insured is shared by an entire family,” said Goyal.

“The cost of adding family members depends on the number of individuals, their age, and the sum assured chosen,” said Mishra.

“Insurance companies usually have provisions to add a spouse during the policy term, subject to the payment of an additional premium. Most health insurance policies allow the inclusion of dependent children up to a certain age (usually 18 to 25 years) under the family coverage. Some policies may also have provisions for extended coverage for children pursuing higher education or until they become financially independent,” said Goyal.

When adding family members to the policy, be aware of any waiting periods associated with specific coverage benefits. Some policies may have waiting periods for maternity benefits, pre-existing conditions of family members, or certain illnesses.

Should you add your elderly parents in the same family floater plan?

Now should you add your elderly parents to the family floater plan? When compared to your parents you may need your health insurance policy for a much longer period. At old age parents may need frequent hospitalization which may adversely impact the available sum assure for younger members.

Do note that you have the option to add your aging parents to your family floater plan. However, Mehta suggested buying separate standalone insurance for parents.

“That is because they should have a sum assured that they can exclusively use and often the products for seniors are different from those below 65 years,” he added. Moreover, you can also claim a deduction of up to Rs 25,000 for health insurance of self/family and Rs 50,000 under Section 80D of the Income-tax Act, 1961, for senior citizen parents while filing income tax returns.

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